Leading malt drink in Nigeria, Maltina, in partnership with style influencer and media practitioner, Noble Igwe, joined the Nigerian Independence Day celebration across the country, as the brand continues its tour to capture 1000 genuine and diverse smiles while also reiterating Maltina’s history of sharing happiness.
The brand believes that a smile can change the world – inspiring joy in one person at a time – which started the mission to capture a thousand impactful smiles. With the intent to celebrate these moments across different communities, the Maltina campaign builds on the essence of Nigeria at 59, and several experiences of the citizens, as they constantly find a reason to smile and share happiness in spite of the challenges.
Speaking in a statement, the Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc, Ngozi Nkwoji, “Maltina remains the number one malt drink made specially from natural ingredients and fortified with vitamins and calcium for healthy families. The brand connects with healthy and happy Nigerians, and building on our goal of sharing happiness, we are definitely delighted to extend this journey to everyone, no matter where they might be”.
The campaign, which was relaunched in August 2019, has taken the ‘Happiness Team’, with Maltina brand and Noble Igwe across several Nigerian states to share happiness. The team has already toured several states such as Abia, Akwa Ibom, Anambra, and Cross River State, with additional states set to be visited in the South West and Northern Nigeria.
The Maltina ‘1000 Smiles’ campaign will continue to capture exciting smiles and engaging stories of Nigerians from diverse backgrounds to uplift the country and share happiness.