Market Reports on Saudi Arabia Provides the Trending Market Research Report on “Saudi Arabia Hair Care Market 2019-2025” (http://www.marketreportsonsaudiarabia.com/marketreports/saudi-arabia-hair-care-market-2019-2025/1850397) under Consumer Goods category. The Saudi Arabia Hair Care Market is projected to exhibit highest growth rate over report offers a collection of superior market research, market analysis, and competitive intelligence and industry reports.
The Hair Care Market in Saudi Arabia is expected to have a CAGR of 3.49% during the forecast period of 2019-2025.
Women in Saudi are always in search of products claiming to offer healthy and lustrous hair, and hence, spend exorbitant amounts of money on good-quality hair care products, either through salons or retail channels. Owing to this trend, several new product developments, such as oil replacement products and dry shampoo ranges, were witnessed.
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The hair care market exhibited steady growth during the review period. Manufacturers are constantly engaged in launching innovative products such as dry shampoo, and heavily advertise these products. Unique marketing strategies were adopted by manufacturers in this market to increase the sales of their products. For instance, in early 2016, Binzagr Lever (Unilever Arabia) tied up with Uber for in-car promotion of its Dove Dry Shampoo, whilst also giving free samples to travelers.
Dandruff and other scalp problems, are a common phenomenon, owing to the harsh weather conditions, which has resulted in people flocking to dermatology clinics. Thus, an increase in the use of medicated shampoos has been observed. All these factors have driven the hair care market growth in Saudi Arabia.
Few of the prime players in the Saudi Arabia hair care market are Marico Ltd., Clairol, Inc., L’Oréal Groupe, Dabur India Ltd., Wella AG and Binzagr Lever Ltd.
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