Homeshopping in Saudi Arabia continues to face intense competition from store-based retailing, which is growing at a rapid pace in the country. Leading homeshopping players such as Citruss TV continue to enjoy healthy margins, however, and they regularly introduce new products and services to an expanding customer base. The consumer base for direct selling continues to grow due to the wider variety of unique product options available compared with bricks-and-mortar stores. This has had a positive effect on current value growth rates in homeshopping, with the 11% growth recorded in the channel in 2016 two percentage points higher than the 9% growth registered in 2015. Understanding of the concept of homeshopping has been increasing in the country due to higher awareness of the quality and affordability of products advertised on satellite television channels. Value sales in the channel have also benefited from the regular use of special offers and sales promotions such as Citruss TV’s Golden Deal, which offers consumers considerable discounts, with special guest hosts such as Arab chef Manal Al Alem, who gives cooking presentations while showcasing her line of non-stick cookware.

Homeshopping in Saudi Arabia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear through Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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