George Bradt

My Readers know that I preach incessantly about niches, positioning, content marketing, referral networks, nurturing programs yada, yada, yada....
I have finally found someone who actually practices what I preach. This individual has a very successful business. But it's no coincidence that he also has a well defined (and very narrow) niche, a crystal clear message, and a 24/7 business development machine.
Meet George Bradt, the Niche-Meister.
The Niche is the Thing
George's niche is an inch wide and a mile deep.
His firm, PrimeGenesis, specializes in "Executive Onboarding and Transition Management." PrimeGenesis' Onboarding process is designed to ensure the successful launch of an executive in a new position ("new leader"). Over the first 100 days the firm helps the new leader set goals, align his/her team with the goals and develop relationships with peers.
This is all PrimeGenesis does. It doesn't do coaching. It doesn't do training. It doesn't do team building. It doesn't do leadership development. It helps new leaders launch successfully. Period.
"We're a single trick pony doing the same thing over and over again for one set of people," George says. George bradt

George and his partners have a great deal of management and organizational development experience. More Information:- https://www.firsttimeleader.com/our-mission
They could offer a wide variety of HR-related and consulting services. But they don't. They stick to their knitting.
In fact, George says, the firm turns down half of the opportunities presented to him. Either the executive has already started his/her new job or it's not a true Onboarding assignment.
Doing nothing but OnBoarding (and doing a lot of it) gives PrimeGenesis four advantages:
It's the preeminent expert in the field George bradt
It "owns" the niche. (Guess who's #1 on the Google results list for "Executive Onboarding"?)
It has a very clear message
It's sales and marketing efforts are very focused and efficient
A Clear and Consistent Message
It's relatively easy to understand what Prime Genesis does. It's also easy to understand the benefits.
George says that 40% of new leaders leave their jobs with 18 months. Either they quit or are fired. George bradt
That's a pretty scary statistic. A lot of executives' careers are damaged. Their employers waste a lot of money. And a lot of opportunities are squandered. In short, there is a lot of pain all around.
George estimates that the combined hard dollar cost (compensation, recruiter fees, severance etc) and soft dollar cost (projects delayed, opportunities lost) of a new leader is 10 times the executive's compensation. A failed $500,000 executive can cost his/her company $5 million. Yikes!
Prime Genesis reduces the failure rate from 40% to 10%. Would companies pay Prime Genesis' $50,000 fee to avoid a $5 million failure? A lot do.
Therein lies the power of George's message. It's simple. And the results are measurable.
George Bradt