Over-the-top (OTT) is an application which provides streaming content directly to the user through the web by bypassing the traditional method of media distribution channel such as telecom networks, TV cable provider etc. Over-the-top services are mostly used by media and communication. Over-the-top content can be downloaded and views on user demand. Content can also be delivered by third-party services provider like Netflix, Amazon Prime, YouTube etc. The user who does not have internet capable TVs are also using video streaming devices like Chromecast, Amazon FireTV, Apple TV etc to access the internet content.
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Factors which are driving the over-the-top market growth are growing number of internet user and increasing penetration of mobile computing devices such as smartphone, tablets, laptops etc. In addition, low service charges of over-the-top services and platform also fuelling the market growth during forecast period. Moreover, broadband infrastructure is also expanding on a large scale that provide internet service at economical rate which also increase the demand of over-the-top market. However, lack of awareness about over-the-top and low adoption rate of server-based computing is restraining the market growth.
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Various notable players in the market includes Apple, Inc, Facebook, Inc., Amazon.com Inc., Microsoft Corporation, Google Inc., Netflix Inc., Yahoo Inc., Akamai Technologies, Limelight Networks, Inc., Tencent Holdings Ltd and among others. Major players are focussing on product launch, acquisition, collaboration to expand their global reach and become a market competitive. For instance, Netflix Inc., acquired StoryBots property, the Emmy, Annie and Parents’ to provide educational content for kids and partents’ across the globe.
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The research report “Global Over-The-Top market” provides in-depth analysis of the global over-the-top market based on product type, device type, deployment, vertical and major geographies for the forecast period from 2019 to 2026. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global over-the-top market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.
Key questions answered in this research report:
At what pace is global over-the-top market growing? What will be growth trend in future?
What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global over-the-top market?
What are the various application areas and how they are poised to grow?
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