Digital agencies orchestrate the pathway a potential customer takes on their journey from being thinking about a product or service, doing a search which locates your website, becoming a visitor, then potential lead and finally a paying customer.
Graphic design in 2018 sees some very creative techniques such as the glitch effect and images that suffer mutilations to emphasize effects plus 3D and double exposures.
Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence no matter how small.