About 50 percent of businesses do not have a viable internet presence. Most of these are older established businesses that have not yet felt the need to go digital. The latest SEO news suggests that these businesses are losing customers to companies that have a strong internet presence and a (SEO) search engine optimisation strategy.
The old school suggests that SEO is too unpredictable takes too long and that their businesses have done very without this added expense they consider is unproven, they still like to use and rely on PPC (pay per click).
Ignoring SEO does not just cost a few lost sales, but can be financially disastrous.
These are five ways it can affect your bottom line
1. Measurable results from expenditure
The facts are that a well done SEO strategy is highly measurable, very cost effective and probably the best method to ensure your businesses future profitably.
2. PPC verse SEO
PPC is expensive, but you still need a high quality website to keep customers.
Paid traffic (PPC) can have a higher conversion rate than that of SEO because it casts a narrower net and aims at specific customers.
3. Customer Knowledge
SEO has a much broader reach and can capture leads as well as sales when customers first start searching so the net capture rate is much higher.
It allows you to get a view of your customers’ needs and desires as well as the keywords they use so you can further optimise your site.
4. Being Prepared for Algorithm Updates
The great SEO news is that Googles search engines are geared for using “SEO Best Practices” and adhering to them allows you to be in the best position for new updates.
With the “Medic” update many websites that were not SEO lost their rankings and businesses were destroyed.
5. Credibility and Trust
It is a well-known fact that people just do not trust paid ads, listings or reviews, an organic listing has far more credibility amongst searchers. So if you do not have your site search engine optimised many people will just not notice your listing, even if it is on the first page as a paid ad.
Well done SEO can dominate the first page of people’s searches across the whole industry, which gives people confidence and trust in your company. When you hardy or never show in organic rankings, consumers can become suspicious about your quality and business credentials this can also adversely affect the results of your PPC ads.
According to Straight Up Digital, For the best results possible for any website, use SEO strategies for all your content including headings, image descriptions, social media platforms and anything you post on the internet. Then add PPC (pay per clicks) such as AdWords where appropriate so you can maximize the advantages of both.
Creating a webpage, then sprinkling it with keywords and phrases is ill advised and will be unlikely to give the results of a website conceived and made with SEO.
It is possible and many business sites do run successfully without a SEO strategy, but in reality, they are missing out on a great opportunity, so after careful consideration, it becomes obvious that they would be much more successful by implementing a full SEO strategy.