SugarCon 2014 with Bet3000 and Fellow Consulting

Posted May 27, 2014 by santhakumar

Bet3000 presents successful SugarCRM implementation with Fellow Consulting AG at SugarCon in San Francisco

Munich, May 26, 2014 -- Bet3000, a leading sports betting agency in Europe presented the successful implementation of SugarCRM together with Fellow Consulting at this year’s SugarCon in San Francisco.

SugarCon is the premier event for SugarCRM customers, users and partners to experience a rare glimpse of CRM’s future. It took place from April 28th to May 1st in San Francisco, California with exhilarating keynotes, interactive panel discussions, training sessions and fireside chats with one of the most innovative and rapidly growing CRM communities in the world.

Daniel Heß (Product Manager Horse Betting and Project Manager of the CRM implementation) spoke in a panel discussion about the implementation project and how Bet3000 profits from using Sugar.

“We benefit from an intuitive user interface and an open architecture of Sugar. It can be flexibly tailored to meet our specific business needs.” summarized Daniel Heß.

Bet3000 uses SugarCRM for managing the betting shops as well as online betting business. With Sugar, Bet3000 is able to harmonize information from various sources building a single view on customers or franchise partners. The complex process of establishing franchise business is managed from the CRM system. All legal and organizational requirements, from credit checks over supplying the infrastructure for betting shops to establishing a contract is controlled with Sugar.

Fellow Consulting AG was the consulting partner right from the start. From evaluation requirements over choosing the right software until implementation and support, Fellow Consulting supported Bet3000 as reliable project partner.

About Bet3000

IBA Entertainment Ltd was founded in 2009. The company is authorised by the Lotteries and Gaming Authority of Malta to offer Remote Gaming (LGA/CL1/575/2009, LGA/CL2/575/2009). Effectvie from the 17th January 2011 for five (5) years.
With decades of experience in the bookmaking trade, in particular with odds for horse racing and sporting events, IBA Entertainment is the ideal partner in the sports betting market. The owner S. Springer has been state-licensed bookmaker for over 30 years and is still a market leader for betting on horses and one of the most innovative bookmakers in the industry.‘s comprehensive and attractive online betting product contains a wide range across all types of sports with multiple betting opportunities. Along with single and combination bets, special bets such as over/under as well as other special features such as live bets are offered for most sporting events. In addition, bet3000 offers its customers fair, above-average odds.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM ( or follow @SugarCRM.

About Fellow Consulting AG

Fellow Consulting AG is headquartered in Munich and operates worldwide as solutions provider for CRM and Cloud Services.
With one of the most experienced teams of Oracle/Siebel and SugarCRM certified consultants in Germany and Europe, Fellow Consulting supports numerous customers of various industries and sizes, from concept to implementation of their CRM projects.
As technology pioneer, Fellow Consulting develops cutting edge products like the Oracle CRM On Demand mobile and offline client “CRM4Mobile”, “CRM Gadget” and “CRM Gadget2Go”, the CRM collaboration suite “Sales Collaboration” and many more, using state of the art technologies like cloud computing or mobile apps.

Fellow Consulting furthermore is one of the first Google Apps partner in Germany.
For more information about Fellow Consulting’s solutions please visit

Thomas Dillinger
Fellow Consulting AG
Trurderinger Strasse 41
81677 München
+49 (0) 89 46133845
[email protected]
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Contact Email [email protected]
Issued By Thomas Dillinger
Website Fellow Consulting AG
Phone +49 (0) 89 46133845
Business Address Trurderinger Strasse 41 81677 München
Country Germany
Categories Technology
Tags sugar crm , bet3000 , partner , success story , sugarcon , project , reference , mobile crm
Last Updated May 27, 2014