The global professional dental care market is highly fragmented in nature. Along with global players, various regional and local players operate in this market. In toothpastes and toothbrushes market Colgate-Palmolive Company (U.S.), The Procter & Gamble Company (U.S.), Unilever plc (U.K.) dominates the market and together accounted for ~70-75% of the global professional dental care market in 2015. On the other hand, in cosmetic teeth whitening products market is dominated by Colgate-Palmolive Company (U.S.), Ultradent Products, Inc. (U.S.), The Procter & Gamble Company (U.S.), and GC Corporation (Japan).
http://www.marketsandmarkets.com/Market-Reports/professional-dental-care-market-210346692.html

The leading position of Colgate-Palmolive Company (U.S.) in professional dental care market is mainly attributed to its strong product portfolio and strong distribution and services network across the globe. The company sells its products in over 200 countries across the globe. It offers wide range of toothpastes, toothbrushes, dental floss, mouthwashes, and other oral pharmaceutical products for dentists, oral health professionals, and consumers. The company significantly focuses on product innovation, product enhancement, and product launches; it invested USD 274 Million for R&D activities in 2015. The company launched two new products, Colgate Optic White Toothbrush + Whitening Pen (a first-ever toothbrush with built-in whitening pen) and Pain Out (a tooth pain relief product) in 2014 and 2016, respectively. It also focuses on strengthening customer engagement through promotional activities and also involved in spreading dental hygiene awareness in various countries. In this regard, Colgate-Palmolive Company (U.S.) partnered with the Indian Dental Association (IDA) to conduct “Oral Health Month 2015,” a dental health awareness campaign in India and several other geographies to highlight the importance of oral health.
Get The PDF Brochure For This Report:
http://www.marketsandmarkets.com/pdfdownload.asp?id=210346692

The Procter & Gamble Company (U.S.) held the second-largest share in the professional dental care market in 2015. The company has a strong presence across North America, Europe, Australia, and Asia, with manufacturing facilities located in 70 countries across the globe. The company operates through five major business segments, namely, Fabric and Home Care; Baby, Feminine, and Family Care; Beauty, Health Care; and Grooming. The Health Care business includes dental care products (toothbrushes, toothpastes, and other dental care products) and personal healthcare products (gastrointestinal, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal healthcare products). The company offers its dental care products under the Crest and Oral-B brands. P&G focuses on product launches as its major growth strategy. Since 2014, the company has launched various innovative oral care products such as Crest Sensi-Stop Strips, Crest Pro-Health [HD], Crest + Oral-B Pro- Health JR toothpastes and toothbrushes, and Oral-B GENIUS. Continuous innovation in dental care products will help the company enhance its position in the dental industry. The company targets dental institutes, private dental practitioners, pharmacies, and other distribution channels to promote and sell its products. The growing demand for technologically advanced oral care products and increasing awareness about dental hygiene provide growth opportunities to the company.

Request Sample:
http://www.marketsandmarkets.com/requestsample.asp?id=210346692


Industry players adopted the strategy of new product launches to achieve growth in the global professional dental care market an accounted for share of 70.6% of the total developments. For instance, in July 2016, Koninklijke Philips N.V. (Netherlands) launched the Sonicare FlexCare Platinum Connected, a Bluetooth-connected power toothbrush for adults. This product launch helped the company to enhance its electric toothbrush product portfolio. Similarly in March 2016, Colgate-Palmolive (India) Limited, one of the subsidiaries of Colgate- Palmolive Company, launched Pain Out Gel, a dental gel for tooth pain relief. In addition to that, some of the industry players such as The Procter & Gamble Company (U.S.), Ultradent Products, Inc. (U.S.), and Unilever plc (U.K.) also launched various dental care products between 2013 and 2016.

About MarketsandMarkets™:

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Rohan
MarketsandMarkets™
701 Pike Street
Suite 2175, Seattle,
WA 98101, United States
Tel: 1-888-600-6441