Content Marketing: 7 Brands That Make a Big Impact!


Posted October 9, 2021 by Samridhi_sodigital

Brands strive to be original in order to create shareable and original digital content. As brands create better content, social media marketing doesn't take a back seat. India is constantly adopting new norms to change the marketing process.

 
1) "Amul - The Taste of India" is a family-friendly, patriotic jingle for its marketing campaign.

AMUL'S CONTENT MARKETING STRATEGY:-
Its brand icon, Amul Girl, appears on most of these advertisements with a fresh edge and often humorous catchphrases, making them the talk of the town.

2) coke "SHARE A COKE" -- Coke has been using its content to promote itself since nearly ten years ago. Coke wanted to reengage teens and young adults who loved the beverage.

coke CONTENT MARKETING STRATEGY:
A. CREATING BRAND VALUE THROUGH CONTENT EXCELLENCE!

3) ZOMATO - "BUILDING ZOMATO"
They know what motivates people to use their service, and never fail to bring out the foodie in you! Zomato, which launched in 2008, has evolved from searching for restaurants to delivering food directly to their customers.

ZOMATO'S CONTENT MARKETING STRATEGY:
For an example- YouTube tweeted- 'Guys, Kabhi Kabhi Raat ke 3 baje, phone side pe rakh ke so Jana chahiye'

4) CADBURY INDIA
Cadbury was founded by John Cadbury in Birmingham, England, in 1824.
As of 2010, Cadbury India has its headquarters in Mumbai, Maharashtra. Cadbury India was founded in 1948. "Cadbury House" is the name of the company's head office in Mumbai.

5) NETFLIX INDIA
The term "Netflix and chill" comes from the popular video streaming service in the US. A tagline for Instagram is "Hum, Tum, Aur Tudum" (Netflix's theme music). A video streaming service and production company have now been launched after what started as a DVD sale and rental service via mail. By publishing content on Facebook, Instagram, and Twitter, they prove they're worth your money and time.

6) FLIPKART INDIA
Flipkart is one of the pioneering Indian online brands to utilize TVCs as their main content marketing tool. Their ads are catchy and cute with children dressed as adults.

Despite their topicality, these videos are hilarious and extremely engaging!

Flipkart always brings smiles to their customers' faces with their creativity, messaging, and sense of humor, regardless of the offer or the service announcement.

7) VODAFONE IDEA LIMITED
The Vodafone Ads would convey their messages without any or very little speech, compared to other providers who used traditional advertisement templates. Using funny characters, they portrayed common situations in their popular ZooZoo Ads to introduce customers to their plans, offers, and ways to recharge.

Due to its focus on visuals instead of audio to deliver the message.
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Issued By Samridhi Sehgal
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Categories Marketing , Social Media , Technology
Tags content marketing strategy , digital marketing services , internet marketing services , marketing strategy , online marketing services , social media marketing
Last Updated October 9, 2021