Private households market comprises of households engaged in employing workers on or about the premises in activities primarily concerned with the operation of the household. These private households may employ individuals, such as cooks, maids, nannies, butlers, and outside workers, such as gardeners, caretakers, and other maintenance workers.

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The global private household market was valued at $114 billion in 2017. Asia Pacific was the largest region in the private household market, accounting for two-fifth of the total global market share. This is due to the expected increase in demand for personal services due to increasing urban population, strong economic growth and rising disposable income in emerging markets, increasing awareness about personal care and changing consumer preferences.

The market can be split into in-house workers and outside workers.

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The USA was the largest country in the market, accounting for one-fifth of the global market share. The USA was followed by China and Japan as the next largest countries in the market.

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