It is amazing how the various sitemaps we type in gives us different results instantly and astonishing to know how rare we come across a perfect one. There comes a problem when large site owners use sitemap auto generation tools that aren’t configured properly. They get really frustrated and decide to standardize the search engines so that it is easier to crawl and index the sitemaps. Therefore, in 2006, a standard has been made for guiding and limiting search engines to some laws. An SEO company is strictly required to comply to such laws.

Amongst the two most popular search engines, Bing and Google, the first one has a generally low threshold. This is because Bing outwardly states that they start devaluing sitemaps if one percent of the URLS result in an error. Conversely, Google provide proper control, instructions and a healthy error reporting system when using their Webmaster dashboard. Moreover, it also makes sure that the file or page stays within the limits of principles or laws pertinent to the website. Since then, Search Engine Optimization has been invented as one of the basic and greatest marketing strategy to increase the ratings of a website so that it can come on the first page of search engines.

There are dozens of companies offering their services to search engine optimization but it is very difficult to select anyone of them. This is because, there is lot of scam nowadays, due to which a native is unable to trust anyone in business sector or in daily life. Thus, it becomes really tedious when you want to select a single company especially when you are unaware of the process and basic knowledge of how SEO Company works. So, before opting for any company, learn a little about the basics of search engine in order to determine the return on investment, you must have a clear business purpose.

For running the business perfectly, always ask for prices from different SEO service companies, to have an idea about the market value. This way you won’t be fooled by anyone and you can bargain with the one you think is most suitable, because you would be aware of the charges. Besides this, you will have the benefit to spend your money wisely. Generally speaking, an SEO company may charge you with two kinds of payment: Monthly Payment and Full Payment. For any kind of payment method you select, do ask for a monthly report. It is essential because it tells your work progress and if any company hesitates to offer you one, then it is not worthy of your choice.

In the end, don’t always look for expensive companies thinking of them as genuine ones. Some of the company owners spread their web in a way that is difficult to understand by a common businessman so look into the history to have an idea Concluding, I hope you find a SEO Company that suits your requirements and needs.