OTC Vitamins & Minerals Dietary Supplements Market size is $39.75Bn in 2019, growing at a CAGR of 7.5% during the forecast period 2020-2025. The requirement of consistent infusion of essential nutrients and vitamins in the bodies of children at a young age and growing concerns about the health of infants, fuels the usage of over-the-counter (OTC) vitamins and minerals as dietary supplements. Water-soluble vitamins, coneflower tablets, fish oil pills, fat-soluble vitamins, and others are some of the types of minerals and vitamins which are generally being consumed by the patients and made by dietary aide industries. The increases in the trend of self-directed consumers and self-medication for the treatment of primary health conditions have fueled the growth of the OTC vitamins and minerals dietary supplements market.


Key Takeaways

Increasing publicity through media houses and e-commerce portals are set to promote the scope of OTC vitamins and minerals dietary supplements market size.

Rising consumer awareness for proper weight management and improvement of muscular strength.

APAC region is estimated to record the fastest growth rate during the forecast period 2020-2025.


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Geography - Segment Analysis

In 2019, the North America region dominated OTC Vitamins & Minerals Dietary Supplements Market in terms of revenue with a market share of 38%. Rising awareness about nutritional supplements among working professionals in this region for maintaining balanced nutrition is key factor for the growth of the OTC vitamins and minerals dietary supplements market. Easy access to nutritional supplements through retail and company-operated stores such as Amway and Herbalife in the U.S. incite the growth of this market. High disposable income of the population is some of the supporting factors for the growth of the OTC vitamins and minerals market in North America.

Drivers – OTC Vitamins & Minerals Dietary Supplements Market

Increase In Geriatric Population

 Growing Awareness of Lifestyle


OTC Vitamins & Minerals Dietary Supplements Industry Outlook

Product Launches was the key strategy of the players in the OTC Vitamins & Minerals Dietary Supplements Industry. OTC Vitamins & Minerals Dietary Supplements’ top 10 companies include Allergan, AstraZeneca PLC, Johnson & Johnson, Merck & Co Inc., GlaxoSmithKline plc., Pfizer Inc., Roche Holding AG, Abbott Laboratories, Novartis International AG, and Sanofi S.A.

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