Market Overview

Whiskey is a distilled spirit, which is made from fermented malted grains such as rye, maize or barley by the distilleries. It is a strong, pale brown alcoholic drink originated from Ireland and Scotland. Based on product type, the global whiskey market is being segmented into American whiskey, Scotch whiskey, Canadian whiskey, Irish whiskey, and others. The Scotch whiskey segment is expected to hold a dominant position in the market over the forecast period. The major factors contributing towards the segment growth include customized services offered by the market vendors, increasing popularity of Scotch whiskey-based tourism, and increasing number of Scotch whiskey distilleries across the globe. For instance, according to the Scotch Whiskey Association, in 2018, the European Union was one of the largest market for scotch whiskey, which accounted for around 36% of total exports in terms of volume.

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Market Dynamics

The growth of the global whiskey market is majorly driven by the introduction of favorable trade policies by government of various countries coupled with reduction of import duties on spirits. For instance, in July 2018, a deal was signed between the European Union and Japan for removing tariffs on traded goods such as Japanese whiskey and scotch. Moreover, increasing distilleries across the globe, is expected further to drive growth of the market over the forecast period. For instance, Her Majesty's Revenue and Customs stated, in 2018, a total of 54 new distilleries were opened in the U.K. However, the global whiskey market growth is expected to be hampered, owing to fluctuations in the average demand for the aged premium whiskeys.

Market Taxonomy:

On the basis of product type, the global whiskey market is segmented into:

American Whiskey

Scotch Whiskey

Canadian Whiskey

Irish Whiskey

Others

On the basis of quality, the global whiskey market is segmented into:

Premium

High-end Premium

Super Premium


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Key players operating in the global whiskey market include Diageo plc, Pernod Ricard, William Grant and Sons Ltd., Crown Royal, Beam Suntory, Inc., Allied Blenders & Distillers (ABD) Pvt. Ltd., Brown–Forman Corporation, and Suntory Beverage & Food Limited.

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