Market Overview

Off-road vehicles are vehicles, which run on and off the road surface, usually over rough terrain. These vehicles are categorised on the basis of specifications of tyre and suspension. Factors such as high ground clearance, skid plates, approach departure, and breakover allows these vehicles to ply on unpaved roads with low and rough traction surfaces. It includes both two-wheelers and four-wheelers such as SUVs.

Major factor driving growth of the market are increasing adoption of off-road vehicles in military and agriculture operations. Off-road trucks are used in military operations to transport cargo, fuels, ammunition etc. These vehicles are also used for transportation of heavy loaded weapons during wars. Utility off-road vehicles are used in agricultural operations such as crop plotting and scouting, for picking rocks, for irrigation purpose etc. These type of vehicles perform farm work efficiently thus, reducing the labor costs associated with these tasks. Moreover, advanced technologies such as GPS on these vehicles, for creating field boundaries and marking field lines, allows to reduce soil compaction and save planting time by marking the lines. Thus, increasing adoption of utility vehicles in agriculture is expected to positively impact growth of the off-road vehicle market.

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Market Dynamics

North America is expected to hold the largest market share in global off-road vehicles market in over the forecast period. According to the Coherent Market Insights analysis, U.S. accounted for over 50% of the global off-road vehicles sales in 2016. Moreover, high presence of automotive parts providers in the region such as Visteon Corporation, Borgwarner Inc., and Lear Corporation is expected to positively impact growth of the market in this region. Additionally, increasing number of sport events such as mountain racing, dirt racing, and all terrain racing, organized in the region is expected to further boost demand for off-road vehicles. Canadian Council of Snowmobile Organizations and North American Council of Snowmobiles Associations conducts sports events every year, which also has a positive impacts on the growth of the off-road vehicles market in this region.

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Key players in the global off-road vehicles market are Polaris Industries, Inc., Yahama Motor co., Ltd., Honda Motor Co., Ltd., Kawasaki Motor Co., Kubota Corporation, BRP Inc., Arctic Cat Inc., Deere and Company, Mahindra and Mahindra, Ford Motor Company, Volkswagen AG, and Land Rover.

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