Market Overview

The constant cyber-attacks on industries such as telecom, healthcare, banking and financial, retail, and manufacturing is influencing adoption of mobile runtime application self-protection solutions. According to F-Secure Labs, in 2016, around 5000,000 samples of data were received from customers daily, reporting around 10,000 malware and around 60,000 malicious URLs. According to the Reserve Bank of India (RBI), during 2015–2016, around 16,468 frauds associated with ATM, debit card, credit card, and net banking were reported. The number recorded in 2015 was higher than that recorded in 2014, accounting for around 13,083 frauds and that recorded in 2013, accounting for 9,500. These are the major factors leading to increasing adoption of mobile runtime application-based security.

Increasing utilization of mobile devices and rising adoption of internet are some of the factors for increasing distributed denial of service (DDoS) attacks. For instance, according to Coherent Market Insights’ analysis, as of 2016, over 68% of the global population was already using mobile phones. Moreover, according to the Internet World Stats, as of June 30, 2017, total number of internet users was pegged at 3,885,567,619 among global population of 7,519,028,970. This is due to proliferation of internet, which is simultaneously increasing volume of data traffic, connection request, floods of mails, and messages to target system that are responsible for distributed denial of service attacks. This might slow down the system or even crash down the system.

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Market Dynamics

Proliferation of mobile application usage is one of the key factors driving growth of the global mobile runtime application market. The most popular operating system-native stores are Apple's App Store, Google Play as well as Windows Phone Store, and BlackBerry App World. According to Coherent Market Insights, as of March 2017, there were around 2.9 million apps available at Google Play Store and 2.2 million apps were available in the Apple’s App Store. This growth in usage of applications is attributed to increasing adoption of smartphones and other internet-enabled devices. For instance, according to Coherent Market Insights’ analysis, as of December 2017, around 2.3 billion smartphone users were present, globally.

However, the requirement to secure each mobile application, which will require high security budget and dearth of technical expertise as well as lack of security professionals is hampering growth of the market.

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Key players operating in the global mobile runtime application self-protection market include Pradeo, Micro Focus, Vasco Data Security International Inc. (OneSpan Inc.), CA Veracode, IMMUNIO, Arxan, Signal Science, Promon, Prevoty, Inc., and Waratek. The market players are adopting various growth strategies such as mergers & acquisitions, product launches, collaborations, geographic expansion, and others to expand their geographical presence and improve product portfolio.

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