Market Overview

Mechanical keyboard is a device with switches that are operated by combination of springs, housing, and stem. Mechanical keyboards use various switches. 'Clicky', 'Tactile' and 'Linear' are commonly used words for switches, which indicates specific properties of switches. These words are used to describe how a key switch should work. There are four types of switches, commonly used in mechanical keyboard including Buckling Spring, Cherry MX, Topre Capacitive RD, and Cherry MX. These switches used in mechanical keyboards are expected to increase efficiency for typing. Mechanical keyboard permits the replacement and removal of keycap, which are located above the switches. Furthermore, mechanical keyboard have a longer lifespan as compared to membrane keyboard due to this advantages use of mechanical keyboard has been increases among consumers.

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Market Dynamics

The recent past has witnessed increasing usage of computers and laptops across various industries, in order to improve efficiency of the work. For instance, according to report by Census Bureau, 78% of computers and laptops were used for industrial sector, in 2015s. Computer manufacturers prefer mechanical keyboards over membrane keyboard as these are more durable and provide better typing experience. Moreover, mechanical keyboards have longer lifespan and provide the same experience throughout its lifespan. Mechanical keys have high stability and hence are increasing been used, which is expected to be a major factor for growth of the mechanical keyboard market.

Another major driving factor for growth of the mechanical keyboard market is its rising popularity among writers and programmers that require such devices. These devices provide best precision in gaming, which has led to increased adoption of mechanical keyboards among gamers. According to report by UK’s games and Interactive Entertainment (UKIE), PC games market will increase 51.0% from 2015 to US$ 443.68 million by 2020. The HyperX Alloy Elite Mechanical Gaming Keyboard is a popular and preferable keyboard for gamers. It has unique light bar and dynamic lighting effects, which gives best aesthetic effect to keyboard.

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Major players operating in the global mechanical keyboard market include Razer Inc., Corsair Components Inc., Cherry, Trantek Electronics Co. Ltd., Rapoo Corporation, OMRON Corporation, Rantek Electronics Co., Ltd., Huizhou Greetech Electronics Co. Ltd., Dell Inc., and Lenovo Group Ltd.

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