IQF fruits are fruits prepared by using IQF method technology where individual fruits are sent to the blast-freezers process for fast freezing in order to enhance the shelf-life of the fruits and preserve it for a longer time. This technology preserves the fruit without changing the structure and flavor of the fruit.
The global IQF fruits market is growing at substantial rate, owing to the rising popularity of non-seasonal fruits across the globe. In addition to this, growing demand for convenience foods due to busy lifestyle is expected to foster the growth of the market during the forecast period. IQF fruits are available for various product types such as strawberry, peach, prune and blueberry.
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The global IQF fruits market has witnessed significant growth in recent past years, owing to the changing consumer lifestyles which have led to a shift in food preference. For instance, growing demand for processed and convenience foods is expected to fuel the growth of the global IQF fruits market during the forecast period. Further, individual quick freezing (IQF) process is applied to smaller pieces of fruits where the fruit pieces undergo fast freezing individually and avoids formation of larger ice crystals.
Major players in the global IQF fruits market are increasing their investment on innovative product launchings, research & development and marketing & promotional activities to capitalize on emerging trends in various product types such as strawberry and peach, among others. This scenario is expected to fuel the market during the forecast period.
Partnership and agreements by the key manufacturer is a major trend in the market and this trend is expected to propel the market growth of IQF fruits. For instance, in May 2019, Greenyard Frozen UK has entered a new partnership with supermarket chain Tesco in order to supply its full assortment of frozen fruits, vegetables, and herbs to the retail giant. The partnership will also allow the supermarket giant to offer its customers the widest frozen fruit portfolio with around 25 premium quality frozen fruit stock-keeping units.
The growing consumption of exotic fruits is expected to be a major trend in the market. Moreover, various manufacturers are focusing on promotions and attractive packaging of IQF fruits for increasing consumer base is further expected to foster the market growth of IQF fruits over the forecast period.
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Key companies covered as a part of this study includes Nestlé S.A., Parmalat S.p.A., Danone, Fonterra Co-operative Group Limited, FrieslandCampina N.V., Arla Foods, Dean Foods, Saputo, Inc., Coca-Cola Company, PepsiCo, Inc., Mondelez International, Inc., Hindustan Unilever Limited and General Mills, Inc.
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