Market Overview

Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi. Modern infotainment system has been used for rear-seat entertainment such as social networking, SMS text messaging, making and receiving phone calls, and accessing internet-enabled devices and applications such as traffic conditions, sports scores, and weather forecasts. Moreover, these applications and features were controlled by simple dashboard knobs and buttons, though modern infotainment system is controlled by steering wheel audio controls and hands-free voice control.

The global automotive infotainment market is estimated to account for US$ 24.06 Bn in terms of value by the end of 2019

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Market Dynamics

Automotive infotainment systems have changed significantly over the years due to gradual innovation and inventions and reinventing vehicle dashboards from only music consoles to a wide range of applications that help the driver and passengers stay connected with their surroundings and the world outside of the vehicle along with entertainment while on move. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi.

Detailed Segmentation:

Global Automotive Infotainment Market, By System:

Entertainment System

Audio System

Video System

Connectivity

Hands Free Call

USB Bluetooth

Wi-Fi Router

Driver Assistance

Traffic Message Channel (TMC)

Adaptive Cruise Control (ACC)

GPS Navigation System (GPS)

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Key players operating in the global auto infotainment system market are Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, and Clarion.

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