Market Overview

Teleshopping market, also known as direct response television shopping (DRTV), refers to the activity of buying services and products through over the phone or internet, in response to the advertisement on the television. Product and service offerings include range of products for home and personal use, such as consumer electronic products, apparel, accessories, personal care products, healthcare products and home furnishings.

Buying time slots on popular channels for infomercials that cater to large home audiences has led to increased product sales and high profit margins. Moreover, introducing high quality and branded products that can enhance consumer inclination will continue to provide significant boost to the market. Participants are increasingly involved in introduction of cutting edge products such as fitness products that can improve personal fitness with minimum efforts, consumables to improve health and accessories at highly competitive prices. Additionally, these products offerings are made highly attractive through associated benefit guarantees, cashback offers and other complementary products. The high visual impact created by product demonstrations that highlight the various unique features of the product has a greater influence on consumers, as compared to other advertising mediums such as A2P SMS or ecommerce websites are expected to drive the teleshopping market over the forecast period.

Request Sample Copy of this Report @ https://www.coherentmarketinsights.com/insight/request-sample/618

Market Dynamics

This has led to increased consumer spending capacity, owing to relative ease of transaction through means other than COD and enhanced security. Moreover, 24/7 broadcasting channels that are dedicated to teleshopping create a highly lucrative growth environment for the Asia teleshopping market. Some of these channels include Naaptol (India), HomeShop 18 (India), GS Home Shopping (South Korea), CJ Home Shopping (South Korea), CJ Wow Shop (Malaysia), and EZ Shop (Philippines).

Amazon, Taobao, FlipKart, Alibaba, Snapdeal, and Didi Kuaidi are few of the ecommerce businesses that have witnessed significant growth over the last few years. Ease of access through mobile devices, multiple mobile payment gateway channels and increased usage of phablets, laptops and desktops, are the major factors that have led to significant ecommerce business traction.

Asia Teleshopping Market Taxonomy

On the basis of operation type, the Asia Teleshopping market is classified into:

Dedicated Channels

Infomercials

On the basis of product type, the Asia Teleshopping market is classified into:

Consumer Electronics

Apparel & Accessories

Personal Care & Healthcare

Home Furnishings

On the basis of payment methods, the Asia Teleshopping market is classified into:

Cash on Delivery

Net banking

Mobile Wallet

Debit/ Credit Card

Request For Customization @ https://www.coherentmarketinsights.com/insight/request-customization/618

ShopChannel, China Shopping Network, Network18 (Homeshop18), Shop CJ, Naaptol, Zee Media Corporation Ltd., Telebrands Corp.,are among the few major industry participants in Asia teleshopping market share. Along with introducing branded and quality products to enhance the business, participants are increasingly focusing on other communication channels to enhance the revenue. For instance, in April 2014, HomeShop 18 filed US$ 75 million IPO to gain an edge over online players. Moreover, other players are planning to enter the ecommerce space. HomeShop 18, Star CJ, and Naaptol have already entered the ecommerce segment for enhancement of the product sales.

About Coherent Market Insights:

Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

Contact Us:

Mr. Shah

Coherent Market Insights

1001 4th Ave,

#3200

Seattle, WA 98154

Tel: +1-206-701-6702

Email: [email protected]