Market Overview

3D audio is often used in games or other interactive applications such as cinema and it helps to create a more realistic environment. The 3D audio technology was developed to mimic the real life audio through which the user can differentiate the distance of the sound coming from any direction. When compared to surround audio, 3D audio is a more complex and immersive audio system. It is used to create a more vivid projection of the surrounding environment for the listener.

Global 3D audio market is expected to witness significant growth during the forecast period (2018–2026). The market growth is attributed to continuous advancements in audio technology across various applications in different end-use industries such as cinema, gaming, and VR concerts. Some of the characteristics of 3D audio include volume & attenuation (to give the listener an idea of the distance), panning & direction (to give the listener an idea of direction), and reverberation & acoustics, an idea of the surrounding environment. The 3D audio system manufacturers are continuously trying to make advancements in their products such as 3D sound one module along with the motion tracker in order to give a better quality sound to its customers.

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Market Dynamics

The adoption of 3D audio technology by consumers and rising awareness for the implementation of 3D sound in various applications such as cinema, automobile, and gaming is driving growth of the market. High development in the music industry, continuous demand for audio hardware such as headphones for personal use, increasing demand for 3D audio hardware & software in the gaming industry, expanding cinema industry, and emerging trends such as requirement of 3D audio effects in augmented reality & virtual reality devices are driving growth of the 3D audio market, globally. Implementation issues of 3D audio in a virtual room and continuous hearing usage of the headphones might lead to hearing issues for the listener major restraints affecting growth of the global 3D audio market.

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Companies covered as part of this study include 3D Sound Labs, Auro Technologies Inc., Comhear Inc., Core Sound LLC (TeraMic), DearVR, Dolby Labs, DTS Inc. (Xperi Corporation), Dysonics, Fraunhofer, Hooke Audio, ISONO Sound, OSSIC, Sennheiser Electronic GmbH & Co., VisiSonics Corporation (Realspace 3D), and Waves Audio Ltd.

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