When first starting out as a photographer’s assistant after an inconsistent relationship with education, Rodolfo Michel found photography to best be utilized as an artistic outlet. However, as the years have gone by he finds his work more fitting in the commercial market. Much of these images have been captured outside and display Rodolfo Michel’s passion for a natural environment in his work. He believes this is the key to successful commercial photography because while it does advertise trends it also incorporates the natural world, something most people are not in-touch with enough in today’s world.

Rodolfo Michel has had his work used by the popular television network Vh1, the famous production company Paramount Studios, Flexi Shoes, and even by the educational Animal Revolution organization that strives for animal rights. Some of the images can be seen on Rodolfo Michel’s website: www.rodolfomichel.com.

Commercial photography seems to be a better fit for Rodolfo Michel because it reaches so many viewers on a level that is relatable to their everyday lives. The locations are places the viewer may have been, the outfits are clothes the viewer may have worn, the products may be the viewer’s favorite shoe company. There is a closeness between Rodolfo Michel as the photographer and the public as the viewer that may not be established through artistic photography.

“I know some may say artistic photography speaks to the soul of the audience and I do agree,” states Rodolfo Michel. “However, I think commercial photography speaks to the human in the audience because it is universal products in a market everyone is aware of.”

Rodolfo Michel’s knowledge in commercial photography has also proven useful in his job working for a well-known shoe company in Mexico. This job takes him to other countries to work on ad-campaigns and allows Rodolfo Michel to collaborate with a variety of established artists and models. He enjoys these trips because it breaks up routine and leads him to new places and new people. These business trips help Rodolfo Michel financially and professionally but they also aid in inspiring his work when he needs new ideas.