Why do you need marketing automation for your ecommerce business?


Posted January 31, 2018 by Retargetingbiz

Marketing automation has become a powerful instrument used by many marketing teams. While it is a hot and much-debated subject, many marketers are still asking themselves: "What exactly is marketing automation and why do I need it?"

 
According to statistics, top marketers are 67% more likely to use a marketing automation tool, while 87% of top-performing companies are already using this technology. Overall, best-in-class marketers contribute more to the sales pipeline, with 57% of sales-accepted leads converted to the sales-qualified pipeline, and the company as a whole sees 14% overall growth in marketing revenue.

What exactly is marketing automation?

Marketing automation is a process conducted with the help of a software tool designed to help online businesses market their products and services more effectively on multiple online channels. Its ultimate goal is to track end-to-end ROI for all of an e-commerce business' marketing efforts in a single platform.

In other words, a marketing automation tool streamlines, automates, monitors and measures marketing tasks and workflows. This allows you to be more efficient, while increasing conversion rates and revenue. Here are the things that a marketing automation tool can help you do with more efficiency:

Email marketing;
Website personalization;
Landing page creation;
Measuring ROI;
Cross-channel marketing campaigns;
Customer retention;
Lead generation;
Lead nurturing and scoring;
Cross-sell and up-sell;
Segmentation.

Taken individually, these aspects may be familiar for most marketers, but without a marketing automation tool, they can become very difficult to manage. That's why automation is a bliss, especially for companies that are growing and can no longer handle manual tasks for 1:1 connections with customers.

How can you tell if you need marketing automation or not?

So you heard about marketing automation and its benefits, but you are not sure if this is the right time to invest in such an instrument? Just answer the next questions about your own business:

Can you identify, track and communicate with individual buyers online?
Can you look at a list of customers and prioritize them based on their needs, preferences and browsing behavior?
Are you filtering leads based on their level of engagement and interest?
Can you evaluate how much revenue did every single one of your marketing campaigns bring?

If the answer to the questions above is no, then it's time to start using marketing automation.

Using a marketing automation software, marketers are more able to qualify leads and pass them to the sales representatives, which leads to an overall increase in sales.

As a conclusion, marketing automation allows marketing teams to demonstrate the ROI of their campaigns, while also offering measurable results. The ability to demonstrate the efficiency of their campaigns is helping marketing departments move from cost centers to revenue generators. When a marketing team can prove the level of impact of its work on the overall business objectives, their budget will most probably increase. With more support for their efforts, marketers are better able to experiment new ideas and be creative when they design their campaigns, uncovering new opportunities to earn more customers and revenue for the company.
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Issued By Retargeting
Website marketing automation
Country United States
Categories Internet
Tags marketing automation
Last Updated January 31, 2018