Do you own an eCommerce business? How do you entice prospects who are interested in your products to return to your website and complete a purchase? If you never used a retargeting software to engage your visitors, you should!

Rather than using random methods to engage your prospects, a retargeting software uses marketing automation to personalize the messages you send to them, which significantly increases the chances of turning them into customers.

If you are still not sure if you should use a retargeting software for your eCommerce business, here are several reasons you should:

1) A retargeting software helps you increase your online sales revenue

Every online shop wants to increase its sales revenue, and fortunately, this can be efficiently obtained with the help of a retargeting software.
Of course, the are many other KPIs that are relevant for an objective evaluation of the success of your eCommerce business, but the sales revenue is by far the most important, because it is the end goal of your activity.

2) A retargeting software helps you reach more qualified leads

A prospect already interested in a specific product is more likely to convert if he is engaged with a personalized message, that matches his needs, while also offering him something extra: an incentive under the form of a discount or free shipping.
A retargeting software is highly efficient in reaching qualified leads, since the whole process is automated, but tailored to the needs of each potential customer.

3) A retargeting software can help you build brand awareness and loyalty

According to statistics, each user needs up to seven impressions to trust a brand in order to place an order. A retargeting software can significantly reduce this number, speeding up the process of building brand awareness and brand loyalty.
This doesn't necessarily mean they will turn into customers on their first visit, but a retargeting software can remind them about your brand and increase the chances of converting them.

4) A retargeting software can help you achieve a better ROI (Return on Investment)

Do you want the best ROI for the money you invest in your marketing efforts? Banner ads may be effective in some cases, but they don't offer you valuable data about the browsing behavior and spending habits of your visitors.
Therefore, before engaging your prospects, you need to know if they are ready to convert. With the help of a retargeting software, you can reach visitors that have already shown interest in your business and are more likely to turn into customers.