Customer retention is hard to be mastered, but if you use an effective marketing automation software and combine it with innovative customer retention strategies, you will increase your chances of obtaining the results you want.

Read further and discover 5 tips on how to create effective customer retention strategies in order to boost your conversion rate:

1) Align your customer retention strategies to high standards of customer service

One of the best ways of building an effective customer retention strategy is to offer the best customer service possible. How can you do that? There are numerous ways, but one of the easiest methods is aligning your KPIs to high-quality customer service. Therefore, the way your clients are treated can be easily evaluated, and your employees will know that their performance is assessed objectively.

So, if you want your conversion and retention rate to increase, your customer retention strategies should take into consideration achieving great customer service KPIs.

2) Target the right audience for your business

Targeting the right customers will convince them to buy your products or services more than once, gradually developing brand loyalty. This will help you boost both your conversion rate and retention rate, while keeping your business on your market segment for a longer period.

3) Use customer feedback to improve your customer retention strategies

An effective way to get feedback from your customers is using feedback surveys. Whether for an email marketing campaign or even on social media, using your clients' comments, scores, and reviews to improve their experience is the pillar of solid customer retention strategies.
Using feedback surveys can help you increase your retention rate by keeping your current clients satisfied, but it will also help you perfect the entire process for your future potential customers.

4) Set realistic and achievable goals

The idea is to under-promise and over-deliver. At the beginning of the relationship with a customer, make sure that they know what your products can offer them and what they can expect. Also, make sure that you don’t over-promise anything in your sales pitch.
Set realistic goals and then focus your efforts on outperforming the expectations of your client. The secret of building long-lasting brand loyalty is creating customer retention strategies based on offering even more value than they expected.

5) Use a marketing automation software to personalize the communication with your customers

In order to create effective customer retention strategies and boost your conversion rate, you need to monitor and analyze their online behavior using a marketing automation CRO software. Using the collected data, you can keep track of their browsing behavior and if they become inactive, you can send them personalized messages to persuade them to return to your website and make another purchase.