(Los Angeles, California) - The uFluencer Group, a company that connects brands with social media influencers, today announced a strategic partnership with BH Cosmetics, a beauty leader and creator of high-quality makeup palettes, lip colors, bronzers, blushes, and other eye makeup and accessories.

“We are thrilled to partner with BH Cosmetics,” said Kenn Henman, founder and CEO of uFluencer Group. “Prominent brands like BH Cosmetics are recognizing the importance of influential YouTube personalities to reach their target audiences. Our partnership will substantiatehow social media influencers are changing the e-commerce landscape.”

BH Cosmeticshas been placed on Inc. magazine’s 2013 Inc. 500 list, which recognizes the country’s fastest-growing private companies.According to Inc. magazine, to reach this distinction, a company had to grow more than 918 percent from the start of 2010. The average company on the list grew 2,900 percent. BH Cosmetics is ranked at 446 on the list.

“BH Cosmetics owes much of the credit for its success to its large YouTube following,” said Fred Sadovskiy, BH Cosmetics co-founder and CEO. “Our partnership with the uFluencer Group will allow us to continue our growth and our strategy to capitalize on the popularity of social media influencers.”

“It wasn’t just the use of YouTube as a marketing channel that was unique in BH’s early days, but also the company decision to use stars endemic to the platform,” said Michael Carney of investor site, PandoDaily. “Rather than going outside of YouTube to hire traditional celebrities or even actors to promote its brand, the company was one of the first to team up with early “YouTube stars” to make videos that would tap into their existing audience.”

The first collaboration between uFluencer personalities and BH Cosmetics is expected to launch during the 2013 Holiday season.

About BH Cosmetics

BH Cosmetics is a creator of high-quality, affordable makeup palettes and brushes. Known for its highly pigmented, vivid shades of color, its product line has evolved from its flagship 120-shade box of eye shadows to a full line of products for eyes, lips and cheeks, as well as brushes. YouTube influencers frequently use the products. BH Cosmetics was recognized on Inc. magazine’s 2013 Inc. 500 list as one of the country’s fastest-growing private companies. For more information www.bhcosmetics.com

About uFluencer Group

The uFluencer Group connects brands with social media influencers to create signature collections and amplified multimedia promotions. Prominent brands are recognizing the importance of influential YouTube personalities to reach their target audiences. uFluencer Group has contractual relationships with key influencers and is developing and managing numerous projects with brands and talent. See more at www.facebook.com/ufluencers