GITEX 2014 for Prologix Distribution was bigger than its predecessors of previous years. The fiscal year 2013-2014 was remarkable in terms of milestones achieved for the leading VAD (Value Added Distributor) of Wi-Fi & Networking, RF & Microwave, Test & Measurement, Telecom and Security Surveillance solutions. The VAD presently boasts of strategic partnerships with 40+ global vendors for the aforementioned solutions.

The largest IT exhibition in the Middle East & Africa was a huge success with an excessive number of customers from across the region thronging the Prologix Distribution stand over a week-long show. Over 18 vendors had setup their individual booths in the Prologix Distribution stand in Za’abeel Hall GULFCOMM and were able to cater to customers enthusiastically. The vendor booths included Motorola Solutions, Totolink and Peplink showcasing Wi-Fi & Networking solutions; Cambium Networks, Trango Systems, Simoco and Sub10 Systems dealing with RF & Microwave and related technologies; AFL, Empirix, Fluke Networks, Spectracom, Keysight Technologies demonstrating their strength in various areas of Test &Measurement; Avaya and Sangoma Technologies showcasing their dominance in Telecommunications; LevelOne&Secura’s solutions for Security Surveillance and finally Epson &Afinia’s technologies for the education vertical in which Prologix Distribution specializes.
Prologix Distribution was able to seal its dominance in the region in distribution of multitude of high-end technologies and reaffirm that the customers no more have to go to multiple people seeking solutions for connectivity but rather fulfill all their requirements at one single stop.
Graham Kunz, Product Marketing Manager at Empirix said, “GITEX is a great platform to meet the plethora of operators from all the countries across the region. What works best for us is that for all these operators, Customer Experience is the No. 1 initiative; Empirix has an excellent opportunity here as we are the best in providing CEM solutions and get a chance to showcase the same to them.”

Lee Kellett, Director of Product Marketing at AFL spoke at the occasion and said, “Extremely happy to be here at GITEX. Prologix Distribution is our sole distributor in the UAE and I’m very pleased with the way AFL solutions are understood and uniquely positioned by the Prologix Distribution sales team helping in an excellent market penetration.”

Doug Vilim, VP of Global Sales at Sangoma Technologies said, “Prologix Distribution is doing a great job as a Value Added Distributor by putting together technologies which complement each other like PBXs, switches, phones, headsets etc. in order to build solutions for System Integrators. This is a very important feature for Sangoma especially when it comes to Session Border Controllers, Gateways and Lync Express.” Aveek Roy, Regional Director – MEA & APAC said “This is our first time with Prologix Distribution in GITEX and we would like to congratulate the Prologix marketing team for putting up a great show in terms of stand location, branding, demo equipment display etc. It’s been a fantabulous show and we look forward for many more”.

David Zeng, Sales Manager at Totolink said, “Totolink is one of the leading Korean brands with 8% markets share in South Korea. We are very pleased with Prologix Distribution as our partner in the region. The show has been a great platform to showcase our latest 11AC router and I have been able to meet customers who are keenly interested in this product.”

John Seaman, VP-Sales at Trango Systems said, “It is a splendid GITEX this year as we have new products generating lot of excitement regarding 5GHz microwave backhaul and Trango will continue bringing new solutions to the market. Prologix Distribution is doing a great job in the region. The roadshow series in East African countries of Kenya, Tanzania and Uganda which Trango and Prologix Distribution participated together earlier in August this year are yielding great results.”

Aditya Sahaya, Director-Business Development at Prologix Distribution hailed the show as extremely fruitful and thanked all the vendors for their active participation. He also extended his thanks to the customers for visiting the Prologix Distribution booth and expressed his desire to embark on a very long business partnership with all of them.


About Prologix

Prologix Distribution is the distribution arm of Prologix LLC, an ISO 9001:2008 Certified Company. The companyis in operation since 1998; is headquartered in Dubai and has footprints all across UAE, GCC, rest of the Middle East and Africa and SAARC countries.

A well-known and leading VAD in the region, Prologix Distribution’s offices and warehouses are located in Dubai, Abu Dhabi, Qatar, Kenya, Nigeria, India and Sri Lanka.

Prologix Distribution is an authorized distributor for world’s leading technology products. The top brands of the world in RF & Microwave, Wireless & Networking, Test & Measurement, Telecommunications, Security Surveillance etc., feature in Prologix’s partner list.

The company augments its vast and unbeatable product portfolio with its expertise in pre-sales, installations, post-implementation support, powerful logistics that accelerate deliveries, 24/7 sales and technical support service and service calibration and support center.

The company is committed to deliver service with unmatched quality and value to its broad network of channel partners which includes resellers, system integrators, ISPs and WISPs as well as end-users. A strong emphasis is laid on technologies and solutions which are tailored to key verticals like Telecom, Real Estate, BFSI, Government, Oil &Gas, Education and Hospitality among others. The company regularly identifies and introduces to the market technology solutions which help meet the specific IT needs of the region.