The Phantom Training mask - how it all started


Posted July 11, 2021 by PressPhantomA

The story behind how the innovative Phantom training mask has been developed.

 
The Phantom Training mask is one of the flagship products of the renowned Austrian martial arts and performance sports brand Phantom Athletics. Celebrated amongst pro and amateur athletes, the company and their CEO Dominique Wenger also had to fight for it after seeing the market flooded with cheap copies.

The Phantom training mask is the brainchild of founder and CEO Dominique Wenger and stems from his own experience as active martial arts fighter. “Back in the days I learned how essential your breathing is for performance. If it is off, you can forget about the rest. Despite this fact I see many athletes, amongst them pros, who are not able to grasp the underlying concepts.”, tells Wenger. The basics of breathing muscle training originate from rehabilitation medicine and physiotherapy for COPD patients. But actually athletes, pros and amateurs alike, can benefit from this concept, too for enhancing their performance naturally. “I saw several products that tried to incorporate this concept, but they were all strange and didn´t really met the ends, they hang loose, left painful marks on your face, restricted the exhale process, which led to CO2 build-up within the mask body, some actually looked like gasmasks”, the founder remembers with a smile. “We wanted to do it different. The Phantom training mask I envisioned had to be highly functional, comfortable to wear and really support the athlete in every training.”

By collaborating with another company from Salzburg and intensive test- and feedback sessions with their team of pro athletes, that also had a high impact on the product development process, as well as the relentless enthusiasm and energy by founder Dominique Wenger Phantom Athletics was able to rapidly develop the Phantom training mask and make it available commercially. The product was met with great interest and enthusiasm in the athlete community. Martial artists, wrestler, soccer player, triathletes, they all incorporated the Phantom training mask in their training routine and broke through former plateaus. A study conducted by the university for applied exercise sciences Salzburg proved a positive effect on sports performance and VO2max.

From a business perspective supported the distinctive design of the Phantom training mask as well as related news stories the brand to gain more awareness in lots of different athlete communities on an international level and to get even more athletes excited about their other product ranges.

Find more information at www.phantom-athletics.com
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Issued By Phantom Athletics
Country Austria
Categories Consumer , Fitness , Sports
Tags dominique wenger , phantom athletics , phantom training mask , sports performance
Last Updated July 11, 2021