Phantom Athletics - Success at the ISPO Munich


Posted July 11, 2021 by PressPhantomA

Phantom Athletics took ISPO Munich by storm with their new innovative training device. Here's the full story

 
After intensive development and test cycles the Austrian martial arts and performance sports brand Phantom Athletics and their CEO Dominique Wenger launched their innovative training equipment, the Phantom training mask at the ISPO Munich in February 2017.
“When you work on something for such a long time and then are finally able to showcase it to others it´s always a special moment”, Dominique Wenger remembers. “But what happened then… we´d have never expected.”

Despite being a newcomer Phantom Athletics got awarded the renowned ISPO Award for the category Small Equipment and succeeded over other contenders to the title, some heavy weight champions in the sector of sports equipment amongst them. “This was such an amazing feeling for everyone who worked on this product”, tells Dominique Wenger. “It gave us an enormous publicity boost, from all over the world we got requests from vendors who wanted to have our product in their stores. We were in a relatively early phase back then and it gave us exactly the boost we needed. The ISPO is aiming at industry visitors so this was great as we were able to meet many prospective trade partners in person at our fair booth and close deals on the spot. I think that increased our conversion rate by a lot.”

Also with consumers -amateur athletes and real pros- the Phantom training mask with its distinct design and the patented technology went down pretty well. Phantom Athletics gained lots of new customers. “We have a high number of athletes who buy exclusively our products – equipment and clothing – and we gained many of them in the months after the launch. That shows that all the effort and enthusiasm we put into the training mask was definitely worth it.”, says Dominique Wenger.


Find more information at www.phantom-athletics.com
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Issued By Phantom Athletics
Country Austria
Categories Fitness , News , Sports
Tags dominique wenger , ispo munich , phantom athletics , sports fair
Last Updated July 11, 2021