The Paper & Paperboard Packaging Market is end-user oriented. It has shown moderate growth after the economic slowdown from 2007 to 2009. This market is mostly driven by the switch in packaging solutions from plastic packaging to paper & paperboard packaging. With the increasing problems of landfill and non-biodegradable or very slow degradation of plastic & metal packaging, paper & paperboards are the preferred manufacturers. The eco-friendly appeal of paper has helped in acceptance and penetration in the global market. A lot of innovations in designs & technological advancements have been witnessed by the industry in the last decade, which has helped in entering new segments such as, frozen foods, multi-pack beverage holders, recycled paperboard for packaging of dry food, and healthcare products.

The paper & paperboard packaging market is marked with intense competition due to the presence of a large number of players. The market for this industry is highly unorganized because of the small- and medium- manufacturers and converters.

The paper & paperboard packaging market is projected to reach $213.4 Billion by 2020, at a CAGR of 3.5% from 2015 to 2020. Asia-Pacific is estimated to grow the fastest in the review period, because of the increasing demand of convenience food, better health & personal care products. The developing economies also have a direct impact on paper & paperboard packaging industry because of the increasing disposable income of the citizens.

New product launches, mergers & acquisitions, partnerships, and expansions are the key strategies adopted by market players to ensure their growth in the market. The key players in the market are Amcor Ltd. (Australia), ITC Ltd. (India), Cascades Inc. (Canada),RockTenn Company (U.S.), Clearwater Paper Corporation (U.S.), Packaging Corporation of America (U.S.), DS Smith Plc. (U.K.), Mondi Group (South Africa), and Metsa Group (Finland).

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Objectives of the study:
• To define, describe, and forecast the Global Paper & Paperboard Packaging Market by grade, Application, type and region
• To provide detailed information regarding major factors influencing the growth of the Global Paper & Paperboard Packaging Market (drivers, restraints, opportunities, and industry-specific challenges)

Key Player Analysis:
The key players in the market are Amcor Ltd. (Australia), ITC Ltd. (India), Cascades Inc. (Canada),RockTenn Company (U.S.), Clearwater Paper Corporation (U.S.), Packaging Corporation of America (U.S.), DS Smith Plc. (U.K.), Mondi Group (South Africa), and Metsa Group (Finland).

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Scope of Report:
This report estimates the market size of the global paper & paperboard packaging market in terms of both value and volume of the industry. In this report, the market is broadly segmented based on grade, application, type and region. The beverage packaging segment is projected to grow at the highest CAGR of 3.9% from 2015 to 2020. The paper & paperboard packaging market was dominated by food packaging segments, which accounted for 40.7% of the total market in 2014. This is because of the increasing demand of the convenience food in developing nations.

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