Breakfast cereals are food product prepared from processed grains. Breakfast cereals are often consumed with milk, yogurt, fruit or nuts and are associated with functional health benefits as these are fortified with vitamins and minerals. The market players focused on product innovation and new product development by introducing new flavors, tastes and structure to enhance the overall dietary profile of breakfast cereals. Growing consumer health awareness leading to high demand for healthier cereals, increasing preference for western dietary patterns, increasing popularity of convenience foods owing to minimal preparation time and changing lifestyle with public’s desire to live a healthy lifestyle will drive breakfast cereals market by 5% during the period 2016-2022. With a busy lifestyle, the preference of people is shifting towards ready-to-eat food and preserved food. Leading players are concentrating on introducing more varieties of breakfast cereals in the global market to match the changing tastes of people. Some of the leading players in the global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and General Mills
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Segments
Breakfast cereals market has been segmented on the basis of type which comprises of ready to eat (RTE) and hot cereals Breakfast cereals has been segmented on the basis of source which comprises of wheat, rice, oat, corn, barley and others. Breakfast cereals is segmented on the basis of form which comprises of hot breakfast cereals and cold breakfast cereals
Study Objectives of Breakfast Cereals Market
In depth analysis of the market’s segments and sub-segments
To estimate and forecast market size by type, source, form and region
To Analyses key driving forces which are influencing the market
Region level market analysis and market estimation of North America, Europe, Asia, and rest of the world (ROW) and their countries
Value chain analysis & supply chain analysis of the market
Company profiling of major players in the market
Competitive strategy analysis and mapping key stakeholders in the market
Analysis of past market trends and technologies along with current government regulatory requirements
Intended Audience
Breakfast cereals manufacturers
Functional food manufacturers
Bakery & Confectionaries
Organic food & snack manufacturers
Retailers and wholesalers
E-commerce companies
Traders, importers and exporters
Key Findings
S. and Canada dominate the breakfast cereals market
Among various forms flakes and in terms of flavors chocolate are in recent trend
Regional Analysis
The global breakfast cereals market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share with U.S and Canada having a strong presence of breakfast cereals manufacturers. Breakfast cereals in U.S. and Canada have been significantly growing since last few years. Overall rise in demand for functional and fortified food is supporting the breakfast cereals market growth. Growing positive attitudes towards healthy grains as breakfast cereals and increasing demand of convenience food is driving the breakfast cereals market growth globally. The key industry players at global level focused on introducing healthy fortified options to suit the needs of different demographics
Key Players
Kellogg Co. (U.S.)
General Mills (U.S.)
Post Holdings Inc. (U.S.)
PepsiCo. (U.S.)
Cereal Partners Worldwide (CPW) (Switzerland)
Weetabix Ltd. (U.K.)
The Jordans & Ryvita Company (UK)
TreeHouse Foods (U.S.)
Nature’s Path (Canada)
The breakfast cereals market is segmented under the following regions mentioned below:

North America
US
Canada
Europe
Europe
Germany
France
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
India
Australia
Singapore
Rest of Asia Pacific
Rest of the world
Brazil
Argentina
Saudi Arabia
South Africa
Others
The report for Global Breakfast Cereals Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions
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