Natural alternative sweeteners, commonly known as sugar substitutes, are the chemicals that are added to some food products to make them taste sweet, with presence of little or no calories. The over consumption of sweet foods may leads to weight gain, resistance to insulin, type 2 diabetes along with fatty liver. Therefore, in order to satisfy consumer’s need without compromising with the health has led to the development of healthier natural alternatives to sugar. This has further led to the development of alternative sweeteners. These sweeteners are trending, owing to the gaining popularity for their nutrient content and positive health effects.

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The demand for alternative sweeteners is becoming popular owing to the raising health concerns due to over consumption of sugar. Moreover, growing instances of diabetes and obesity is further inspiring people to shift to low or zero calories substitutes. This acts as a key factor responsible for the development of non- nutritive sweeteners such as stevia, monk fruit, and agave nectar and coconut sugar. In addition, the increasing consumer demand and awareness towards “all natural” and “clean label” food and beverage products is also driving the market growth.

However, high costs associated with the manufacturing of these sweeteners is poised to deter the market demand. Additionally, disliking of licorice taste of certain sweeteners such as Stevia is expected to impact the market negatively. On the basis of types, Stevia is dominating this market, owing to the growing consumption of natural alternative sweeteners as a dietary supplement. However, on the basis of region, North America dominates this market accounting to the massive production of these sweeteners coupled with the increasing consumption of diet soft drinks.

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The global natural alternative sweeteners market can be segmented on the basis of type, end-user and region. On the basis of type, the global natural alternative sweeteners market can be segmented into Stevia, Coconut Sugar, Raw Honey, Blackstrap Molasses, Monk Fruit, Maple Syrup, Date Sugar, Xylitol and Others. On the basis of end-user, the global natural alternative sweeteners market can be segmented into food and beverage, pharmaceutical, personal care and others. On the basis of region, the global natural alternative sweeteners market can be segmented into North America, Europe, Middle East & Africa, Asia-Pacific, and Latin America.

Some of the key players in the global natural alternative sweeteners market include Archer Daniels Midland Company, Cargill Incorporated, GLG Life Tech Corp., Herbevodia, Hermes Sweeteners, Imperial Sugar Company, Merisant Worldwide, Naturex, PureCircle, Stevia Corporation and Zydus Wellness.

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