The global beacon market is expected to witness double digit growth of over 30% over the forecast period. Beacons are small devices that enable to notify accurate location within a narrow range than GPS and Wi-Fi proximity. Beacons comprise Bluetooth technology that requires less energy and offers the shop owner and retailer to track the consumer activity, which in turn, improves their business. Wi-Fi or BLE beacons are often used in this case to create an indoor GPS across buildings and public places. Indoor navigation with automatic positioning is majorly used for a client-based application in retail stores, airports, and shopping malls. This includes the direct determination of position displayed on the smartphone of the user, via Wi-Fi or beacons.

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The major factors contributing to the growth of the beacon market include the rising demand for Indoor Positioning and Indoor Navigation (IPIN) systems in retail shops and shopping malls, cohesive government policies and growing internet penetration coupled with rising smartphone users. IPIN systems are increasingly adopted in retail shops and shopping malls owing to its significance in marketing to send push notification through it. The IPIN system has been adopted in the US since 2014. For instance, Macy’s, an American department store chain had installed more than 4,000 beacon devices across their shops in 2014.

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Global Beacon Market Segmentation

By Beacon Protocol

iBeacon

Eddystone

AltBeacon

Others (GeoBeacon)

By Location Technology

Bluetooth Low Energy (BLE)

Wi-Fi

Ultrasound

Others (Combined Technology)

By Application

Retail

Healthcare

BFSI

Logistics and Warehouses

Others (Travel, Tourism & Hospitality)

Regional Analysis

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe

Asia-Pacific

China

Japan

India

Rest of Asia-Pacific

Rest of the World

Company Profiles

Accent Advanced Systems, SLU

Apple Inc.

BlueCats

Cisco Systems, Inc.

Estimote, Inc.

GeLo, Inc.

Glimworm Beacons

Google LLC

Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)

JAALEE Technology Co., Ltd.

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