At the level of the financial part of the business plan, here are several important elements in terms of investments, turnover and expenses to be budgeted. In addition, we advise you to read this guide: the business plan.

[b]Investments related to the website[/b]


The main investment of a project of this type is the cost of designing your online store. The amount of cost to budget depends on your site project, what you plan to delegate and the desired level of quality.

To integrate the investment to forecast in your business plan, it is advisable to ask quotes to the web agencies which interest you. The communication of the specifications is necessary for the preparation of the estimate.

Depending on your marketing strategy, the costs of communication and advertising planned for the launch of the online store can be very important. However, in accounting, these expenses are not investments but expenses.

Finally, your project may require IT investments (computers, servers, computer network, security, etc.). With the right Ecommerce development services australia you can expect the best returns now.

[b]Forecast turnover[/b]

The turnover includes all planned sales of the company (sales of goods or sales of services) over the duration of the forecast.

The estimate of projected turnover is extremely complex for an e-commerce activity. It is a distribution channel in full development, allowing the implementation of countless different strategies, and with intense competition. In addition, the web is constantly evolving.

It is therefore rather uncertain to project oneself over several years and to rely on competitors' figures.
Expenses to predict

First of all, it is necessary to correctly evaluate and budget the forecast purchases of products and other goods marketed on the e-commerce site. Estimated purchases are valued based on forecast sales, planned inventory and expected commercial margin. Tariff negotiations with the future suppliers justify the planned purchases and the margin rate.

At the start of the activity, large purchases are often necessary to build up the starting stock.

[b]Then, here are several items of expenses specific to the e-commerce activity:[/b]

transportation costs when the delivery part is subcontracted to professionals,

the cost of returning products if the company supports them,

domain name reservation fees,

renting the premises to carry on the activity and store the products sold,

advertising, the amount of which can be very important. This point must be appreciated
in relation to your objectives and your marketing strategy,

hosting costs of the website,

graphics and design expenses,

the maintenance contract with the web agency,

SEO expenses,

computer equipment rentals,

subscriptions to the internet,

subscriptions to management software (commercial management, accounting ...)

the legal fees related to the setting up of the legal framework of the site (in particular the
legal notices, the general conditions of sale, the general conditions of use),

the cost of installing the online payment module,

bank charges related to remote payments by credit card,

costs related to outsourced services, such as the telephone platform.

The financing plan of the project must be balanced: the resources mobilized must cover the needs necessary to start the activity.

[b]Which legal status to choose for an e-commerce activity?[/b]


When you have no certainty about the potential of your future business, it may be worthwhile to test your project in a micro-enterprise. This scheme allows you to get started very quickly and simply but, in return, you will not be able to deduct your charges or recover VAT on your purchases.

The micro scheme or auto-entrepreneur status have limited interest for entrepreneurs in e-commerce. Being a trading activity (purchase and then resale with or without transformation), they are penalized by the impossibility of deducting their purchases with the application of taxation and social security contributions.

[b]About the Company:[/b]PixelPro Designs is focused on assisting small to medium sized business owners in getting their business online and performing to its fullest potential. Their team understands that small business owners would not have adequate staff to handle website and online marketing needs. Therefore we choose to work with these business' closely to assist them in handling all their web requirements.