In the period from 2010 to 2013, the total amount of online sales in the Australia increased from $ 167.3 billion to $ 263.3 billion. Last year, this figure soared to $ 304.1 billion, and all points to the fact that the year 2015 online shopping will end at $ 347.3 billion. Meanwhile, the total volume of retail sales in the Australia in 2014 was about $ 3.14 trillion. Thus, to date, the e-commerce sector accounts for about 9.5% of the total trade in America, and it is expected that the indicator will only grow.

However, all these figures are paled in comparison with the forecasts of financial analysts and industry experts for the next three years. In 2016, 2017 and 2018, the expected volume of retail sales in the Australia will reach $ 392.5, $ 440.4 and $ 491.5 billion, respectively. If the forecasts justify themselves, the growth indicators over the three-year period will exceed 41%. Now let us have a closer look at the Ecommerce development services australia now.

[b]Do not rush to open[/b]

The huge mistake of hapless online entrepreneurs is that they are terribly in a hurry with the launch of the Internet site. You have only one chance to create a good website, and you can not miss the moment here. To begin with, limit the purchase of a domain name and a page with the inscription "Soon opening". Direct launch of the site can be made only after you complete all the main work (SEO-optimization, content marketing, social media, paid advertising, etc.).

[b]Pay attention to the user[/b]

The main disadvantage of online stores is the inability to give the customer the opportunity to touch, feel, smell and see (live) the purchased goods. While there is no solution to this problem, you can compensate for this gap in another way. Engage customers with adequate prices, offer free shipping and a simplified payment process.

[b]Check absolutely everything[/b]

Before, during and after launching your e-business, invest in testing and analytics. Try to think like a buyer, and understand what works and what does not, and most importantly - why.

[b]Closely collaborate with social media[/b]

Any Internet entrepreneur who transfers functions to work with social media to some freelancers or other team members is probably not himself. Social networks are the foundation of your business, it is here that you can properly study the details of your customers' lives. Of course, you can have a manager for working with social media, but you just have to participate in the process personally.

[b]Implement social elements[/b]

In the continuation of the previous council, it should be noted that it would be great to introduce social network elements directly into your site. The buttons for subscribing to product reviews and customer reviews and even the option to go to a social networking site will help expand the conversion funnel.

[b]Be "mobile"[/b]

Bill Siwicki of Internet Retailer refers in his statements to Goldman Sachs: "The role of tablets in world trade will only grow, so that global consumer spending through mobile devices will increase dramatically from $ 204 billion in 2014 to $ 626 billion in 2018 ". If you build your Internet business without taking into account the mobile capabilities of the modern world, in three to five years you risk being out of work.

[b]Put SEO-optimization at the forefront[/b]

As online trading demonstrates rapid growth, more and more companies are appearing on this already tight market. Naturally, this leads to an increase in the influence of SEO-optimization, because only in this way you can keep the leading positions and stand out against the background of other competitors. Work with experienced SEO-specialists, and you are ensured the preservation of competitiveness.

About the Company: PixelPro Designs is focused on assisting small to medium sized business owners in getting their business online and performing to its fullest potential. Their team understands that small business owners would not have adequate staff to handle website and online marketing needs. Therefore we choose to work with these business' closely to assist them in handling all their web requirements.