Phiten is a Japanese company manufacturing bedding & sleeping goods, apparels, athletic tapes, supports & braces, lotions & gels, necklaces, bracelets, household products, and other wellness-related goods.

The Phiten Company was founded in Japan by Yoshihiro Hirata in 1983. Phiten is a world leader when it comes to wellness innovation, thanks to its exclusively patented AquaMetal technology.