Becoming a published author is a great accomplishment. However, the eBook journey doesn't stop there. As more and more eBooks are launched into the market, it is essential for eBook authors to make continuous efforts to build their online audience.

As with any competitive market, the owner of a product has the onus of effectively marketing it to bring it to the target audience. In case of eBooks, the author must devise strategies that help them raise awareness about their book among prospective readers, and encourage them to subscribe to their books on sites like Mediavex. Given that more and more eBooks are being launched into the market, it is essential that eBook authors learn how to effectively promote their book and build an audience for their book.

Listed below are three ideas to help authors build an audience for their eBook.

Change their line of thought

When an author is writing a book, they need to get into the skin of the character, and envision themselves as the various characters. They need to get into the thick of the plot, to be able to write an amazing story. But, once the process of writing is done, and they are in the middle of promoting their book, they need to change the train of thought. Now, they need to get into the cloak of interested readers who will be buying their book if enough interest is generated. So, the author needs to think on the lines of why would someone read their book, what does the unique takeaway readers get from their book, and how their book stands out among the millions of eBooks.

Get reviews and recommendations

Never hesitate to ask for reviews for your book fearing criticism. Many authors stop themselves short of asking for recommendations for their book thinking that people may perceive it as not good enough. However, in the process you could also receive great endorsements from credible reviewers which goes to show readers that an author’s book is worthy of consideration. More and more such recommendations help eBook authors to build their reputation among their reader community.

Do not hesitate to send free copies

Even though it sounds counter-intuitive to give away a book that the author has written for free, it brings benefits in the long run. Authors should give samples of their book to the blogger community who review books for readers and prospective buyers. Also, authors should try handing out samples of books at book signing events and other events that they get a chance to attend. Word-of-mouth recommendations go a long way in ensuring an eBook gets a large number of reading audience.

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