Graphic films find wide application in automotive and advertising industry for making promotional banners and vehicle wraps. Further, the graphic films are projected as a cost effective alternative to the conventional films. Rapid technological advancements in the field of graphic films, rising purchasing power has resulted in the transition in the lifestyle of the consumers are some of the key factors responsible for the growth of the graphic films market. Further, the growing construction industry is another major factor propelling the growth of this market currently. The impact of this driver is expected to intensify further during the forecast period.

However, fluctuating raw material prices is one of the major factors hindering the growth of this market and the impact for this restraint is expected to remain the same throughout the forecast period.

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Among the various end users for graphic films, advertisement industry is expected to exhibit a strong demand for graphic films, which is followed by the automotive industry. Both are expected to retain their respective positions throughout the forecast period.

Among the various types of polymers, polyvinyl chloride (PVC) is expected to retain market dominance throughout the forecast period.

The major players, operating in the global graphic films market include Avery Dennison Corporation, E. I. du Pont de Nemours and Company, CCL Industries Inc., Amcor Limited Hexis S.A., Constantia Flexibles Group, DUNMORE Corporation and others.

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