Credit Union Branding: How Consulting Firms Can Help


Posted January 11, 2020 by OnTheMarkStrategies

Staying on-brand can help improve the success of a credit union.

 
Carrollton, Texas, Jan 11, 2020 - In today’s fast-paced society, businesses of all shapes and sizes are trying to find new ways to stay afloat. Many fear that trends change too quickly for them to catch up. This is where a marketing agency comes in: they provide the tools necessary for success. They’re also making strides within their niche, implementing the services they provide into their practice.

On The Mark Strategies from Carrollton, Texas is known within their industry as being trailblazers. They also know how to keep credit unions on brand and strategic in their endeavors. They offer services in branding, speaking, strategic planning and more.

Often, a brand or organization will make appealing to millennials one of their goals. This is not without reason. Millennials are said to make up 80 million of the American population. It would make sense to want to connect to such a big group. Credit unions have an opportunity to sway them over to a more personal approach in financial services.

The Federal Deposit Insurance Corporation (FDIC) says that 30% of millennials don’t have a checking account because they don’t trust banks. Another issue that was brought forth was banking fees: 25% said they were too high. Credit Unions are not-for-profit institutions which allow them to offer better rates on savings, free checking accounts and great loan rates.

Millennials making the switch to credit unions could change banking as we know it. These 20 to 30-somethings are known for being caught up on trends and social media. However, they also have very high standards. On The Mark has figured out how to marry the two seamlessly by helping credit unions market their services for thesemillennials.

About On The Mark Strategies

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.

For more information, please visit website - https://www.markarnold.com/services/marketing-audit/
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Issued By On the Mark Strategies
Phone 214-538-4147
Business Address 1709 Flowers Dr.
Carrollton, TX, 75007
Country United States
Categories Business
Tags credit union branding
Last Updated January 11, 2020