The market opportunities in current days are becoming widely diversified and highly volatile as organizations globally are consistently engaged in business expansion and risk mitigation. Thus, predicting and forecasting the business potential becomes an ever-complex task. There could be various reasons for this unpredictability, such as supply chain delays, de-risking China, changing government policies, and other macro-micro factors. For market analysts, these are creating several challenges for practical forecast; a few are listed below.

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Industry shifting trends to influence product innovation and market development

The business opportunities are widely expanding as companies evolve with several industry-shifting trends such as sustainability, advanced technology integration, and digitalization.
When we are talking about sustainability, it follows multiple treads. A development within one industry leads to an opportunity or disruption in another sector. For instance, the automotive industry is responding to sustainability by adopting electrification. This creates a wide range of opportunities for different industries and developments, such as spur of carbon nanomaterials from the chemical sector for thermal resistance or optimum designs forming from the mechanical side for battery housing and placements.
Further, when it comes to advanced technologies, the requirement of high-performing 5G chipsets creates an opportunity for adhesive manufacturers to ensure the core functionality within the highly dense and compact devices, creating a heat dissipation issue while ramping up the performance. The underlying statement: the companies these days are not limited to business management and growth within the traditional customer segment but instead expand beyond the obvious end-use.

Geopolitical scenarios to develop unpredictable scenarios

As a part of the geopolitical scenario, companies nowadays are trying to de-risk China for their overdependency on raw materials from the country and seeking a balanced equation while looking for collaboration opportunities from other developing countries of Southeast Asia and LATAM. There could be various reasons for it; the most apparent one is Covid-19, followed by other key ones like political risks; rising protectionism, trade war, social values, alignment of ESG strategies, diversity, equality, and other technology disruptions; 3D printing, digital manufacturing, vicinity-based collaborations.
Further, the war in Ukraine led to the food and fuel crisis. For instance, the key exports from Ukraine and Russia include petroleum gases, crude petroleum, and other hydrocarbons, widely exacerbating Europe’s energy crisis. Restrictions on exports bring inflationary and supply chain modification pressures. These all factors redirect markets across multi-dimensions, and eventually, the market projections become over complex.


Aggressive regulatory policies to causing sudden market shifts

In due course of sustainability goals, several governments are bringing aggressive regulatory policies that hugely impact shifting the market volumes from one business segment to another. The US state of Connecticut approved Bill No. 926, which forbids the "sale of consumer packaging that contains per- and polyfluoroalkyl substances (PFAS)". On June 9, 2021. Governor Ted Lamont is anticipated to quickly sign the legislation into law after the state senate passes it unanimously. No manufacturer, supplier, or distributor will be permitted to offer PFAS-containing packaging for sale in the state after January
2024. Connecticut will join the other US states that have banned PFAS in food packaging as the fifth. This
blanket ban is shifting the entire market volume to sustainable segments. Further, the Ministry of Environment, Forest and Climate Change, Government of India notified the Plastic Waste Management Amendment Rules, 2021. From 1st July 2022, India banned the manufacture, import, stocking, distribution, sale, and use of identified single-use plastic items, which have low utility and high littering potential, across the country.