Social media has become an indispensable part of our everyday lives. It has reached such a proportion wherein opinions are shaped, and major shifts happen, just by the power of clicks and shares. In the previous article on SEO and web development, we had discussed trends for 2020. This article continues the same vein and explores the social media and digital marketing trends for 2020, which every social media marketing company must be aware of.

1, Social Media Power Will Continue to Grow

The power and reach of social media will continue to grow, not only because of the aggressive marketing by service providers but also by the organic premise and platform on which they are built. From businesses to individuals, social media has given a voice and power for all to utilize and make a mark. This trend is set to continue, and big brands will face continuing onslaughts from smaller competitors as the platform is a level playing field when creativity and sound strategies are in place.

2, Influencer marketing will continue to be on the upswing

Influencers will continue to rake in big bucks by setting aspirational standards. Further, for brands, working with influencers is easy, since they are not only a medium to generate leads, but also a party to start a conversation and keep the interest alive! People trust other people and influencers will continue to play a major role in defining the brand voice and direction. Investing in influencers is also much cheaper than running offline ad campaigns.

Says Kumar of Nikitha, a leading web development company, “Videos and stories will continue to play a pivotal role in social media adoption and it is expected that influencers will drive this trend. Investing in good content and making the right choice of influencers will be vital for brand success.”

3, Increased regulatory scrutiny

With the Cambridge Analytica scandal creating mayhem and allegations of manipulated opinions, news items and election results, both users and regulatory authorities have woken up to social media being used as a weapon to spread disinformation and hate. Hence, there will be more regulatory scrutiny and some more policies to enhance security are sure to be implemented.

4, Augmented Reality will be increasingly adopted

As apps become smarter, the use of augmented reality is set to rise. Different platforms will also offer higher capabilities in this sphere.This will result in increased user engagement with end stakeholders and better conversion when used as a business tool. For example, Sephora, a beauty brand, after studying the success of AR in helping users to try on makeup before buying virtually, has also launched the same feature in Facebook messenger.

Select our social media marketing packages and engage with our social media experts to increase their social media presence.
Source: https://www.nikitha.in/blog/what-are-the-social-media-trends-for-2020/151