NB7 Also become the First Monster Energy Endorsed Country Act as well as a Feature Band in One of the Country's Largest New Years Eve Television Broadcasts
(Cedar Rapids, IA – December 9, 2014) – The New Black 7, fresh off their Fall 2014 Tour, are saving the best of 2014 for last as well as kicking off 2015 in a big way. Today, the band announces the release of their latest EP, "God Willin' And The Creek Don't Rise" (Route 3 Records/Carson Entertainment) and after a full summer of recording, the end-result comes at a time when Country Music is finding its roots. The album is truly a unique brand of country rock that is both melodically and lyrically irresistible while maintaining a high level of musicianship and soloing worthy of any classic rock album of yore. Book ended by the conceptual intro/outro of the title track, the first single "Fine Wine" melds country's flair for danceable rhythms with relatable storytelling.
Born out of respected rock journeymen and heralded session players, The New Black 7 was founded by lead vocalist/guitarist Tory Stoffregen and guitarist Jason K. Herman who were soon joined by drummer Brentt James Acrement and rounded out by bassist Dan Dryden. Their direction grew out of an organic love of country music's gloried past along with their admiration of current country crossovers like Blackberry Smoke and Eric Church. "God Willin' And The Creek Don't Rise" is a follow-up to 2012's "Heartbreaks And Hangovers", yielding the single "Crazy All Over Me", which garnered substantial radio and video play.
"God Willin'" was recorded at Shell Rock, Iowa's Chandler Limited Studios, in which the band utilized former Abbey Road studio gear to help give their sound a rich, beefy, vintage meets modern production. Co-produced with Wade Goeke, the band was able to blend hard-hitting country killers with a bit of somber moments while retaining continuity throughout the recording. Their blood line of rock and roll came into full effect with many of the tracks retaining a classic rock vibe throughout, yet "God Willin'" is knee deep in Southern blues, Midwest electric swing and stone cold Country twang all held together with Stoffregen's distilled voice and stout harmonies. "We're ecstatic about the future," states Stoffregen. "With every show, every relationship we build with fans and those in the industry and every recording – things are falling into place in the right way, at the right time for us."
In addition, the band has landed an endorsement agreement with Monster Energy, the world's leading energy drink and lifestyle brand, that makes The New Black 7 the FIRST country act brought on board by Monster Energy - as the brand looks to expand its reach into popular music including rock, hip-hop, electronic, comedy and country. This deal will further help the band establish itself and win the attention of new fans while allowing Monster Energy to reach a substantial demographic for their product and lifestyle features.
With "God Willin' And The Creek Don't Rise" coming out prior to the new year The New Black 7 is fittingly starting off 2015 with a bang and in a huge number of households. The band was chosen to take part in Big D NYE celebration for Dallas, TX based WFAA-TV (ABC Affiliate) performing two tracks in-studio to be aired during the broadcast that will hit nearly 8 million homes in the region, 40,000 fans at the event – via Victory Plaza's big screens - and in over 30 additional markets in the U.S. It's a huge opportunity that will allow first time listeners a chance to hear their raucous country styling including the aforementioned track "Fine Wine" which attracted producers to the band.
A new EP, video, significant pre-promotion via Big D NYE and a Monster Energy endorsement deal means that The New Black 7 will now become married to the road as February 2015 sees the band starting a Midwest and Southern tour finishing in New Orleans before plotting runs to the West and East and all points between. With a healthy dose of work ethic, many hours in the studio while maintaining a healthy concert schedule; the real work is about to begin for The New Black 7…….."God Willin' And The Creek Don't Rise".
The New Black 7:
NB7 EPK: https://www.youtube.com/watch?v=mFdXOh3vW6s
Video: "Fine Wine" https://www.youtube.com/watch?v=S1T0BJGtYgs
"God Willin' And The Creek Don't Rise":
Google Play: https://play.google.com/store/music/album/The_New_Black_7_God_Willin_and_the_Creek_Don_t_Ris?id=Bodg7ulhxtahmlzkjdqyrec7chy&hl=en
Big D NYE: