Medical animations are educational videos in which a physiological or surgical topic is explained with the help of rendered computer graphics. Among the wide range of audiences to whom they are shown to, majority share is held by medical professionals and patients. In the beginning, these animations were of primitive nature but they became more intricate as time progressed since processors became more advanced. They can be viewed by themselves or with additional devices such as electronic lenses, head mounted displays and haptic gloves among others.
Medical animations are used for a wide variety of applications. They are used in getting a fully informed consent from patients before a surgical procedure is performed on them. Since cadavers are hard to find, surgical instructions can be explained by using animated videos. Animations can be used to demonstrate numerous biological processes which occur inside a cell. They also can be used to explain the mechanism of action of pharmaceutical drugs. In cases of emergency, these medical animations can be used to assist novices in performing cardiovascular resuscitation. In the field of forensics, these animations can be used in recreating a crime scene to be produced in court.
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The Global Medical Animation market is driven by factors such as rising geriatric population, increasing penetration of electronic devices such as smartphones, tablets and computers, increasing number of pharmaceutical companies using medical animations, rising number of surgeries, increasing growth of advancements in technology and entry of start-ups among others. However the market is constrained by factors like high cost of generating medical animations.
The Global Medical Animation market is divided on the basis of type into 3D animation, 2D animation, flash animation and real-time animation. On the basis of therapeutic area, the market is categorized into cardiology, cosmeceuticals, oncology, dental and other end users. By end users, the market is divided into life science companies, academic institutes, hospitals, surgical centres and clinics, medical device manufacturers and other end users. By application, the market is segmented into drug mechanism of action, cellular and molecular applications, patient education, surgical training and planning and other applications.
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The Global Medical Animation market is divided based on geography into North America, Latin America, Asia-Pacific, Middle East and Africa and Europe. North America holds the largest market share in the world which is followed by Europe and Asia-Pacific. The highest growth rate is witnessed by the Asia-Pacific region.
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Some of the major players in the market include Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc. (Canada), Random42 Scientific Communication (U.K.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC. (U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.).
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