Generating quality leads can be done only by a few companies as this is more of creating interest in the minds of potential customers and increase the future sales of the business.
We are a lead generation company and facilitate you with the prominent trends that are going on lead generation. It has been changing constantly since the rise of new social techniques. With these new techniques in the market, techniques for generating leads have also changed for getting more quality potential leads.

1. Make the most of behavioral intelligence: The digital body language is the new trend; this will give a clearer idea on how your audience behaves after coming to a website.

With the new trend on the block, you can get insights from click, heat, attention and scroll mapping. They represent the information in a graphical way that shows the activities done by a visitor who visited the website.

2. Page-level targeting: Targeting the audience through a specific page or funnel in the website has just got possible with the new marketing trend. The audience coming on a specific page can be targeted with specific IP addresses by showing up customized and personalized messages along with CTA buttons.
Even if the audience leaves the website, through IP detection, an automated email with a personalized message can still be sent. With this new trend, take your business further by targeting and re-targeting those who visited the page.

3. Influencer marketing: Influencers are the people who have some social influence in their respective fields. First, it all started with focusing this influencer marketing for B2C companies but now it has moved on B2B companies. They are focusing on partnering with the relevant influencers in order to extend their business reach and gain an authentic voice in front of the passionate communities.

This new marketing strategy will increase the number of visitors to the website, share, and likes on various social media platforms, sales will be improved and traffic to the website or a specific landing page is will also tend to improve.

With this example of B2B influencer marketing, you will get a clearer idea.
Microsoft and National Geographic have partnered up for a marketing campaign that was planned to launch on International Women’s Day. On this day, they wanted to empower women to pursue their dream job by posting out 30 photos of women adventurers and scientists. The result was phenomenal, and both the companies have made it clear, that they are the leaders.

4. Voice search: Alexa or Siri have just become part of everyone’s life. People are more interested in asking for a question or giving a command on voice search rather than typing it on the screen. Prepare your website by optimizing the website and the content for voice search.
This will require the companies to optimize the speech and focus on long-tail keywords that will mimic the real speech patterns. There are tools like BuzzSumo that will help to articulate how the audience is searching for the queries. Over time it is sure to get leads through voice search.