Automotive Infotainment Systems Market Outlook, Strategies, Industry, Growth Analysis, Future Scope, key Drivers Till 2023


Posted March 11, 2020 by Millerpeet

Global In-Car Infotainment Market, By Component (Hardware, Software), Vehicle Type (Passenger cars, Light Commercial Vehicles

 
The Automotive Infotainment Systems Market is all set to bag impressive growth in tandem with the automobile makers’ decision to enhance the user experience of cars. Comprised of hardware and software, in-car infotainment mainly includes LCDs, audio players, video players, and the Internet, along with sensors and GPS to provide navigational detail to the driver. The main concern for the manufacturers is the safety of the driver, and driver assistance is a plus: navigational instruments and details guide drivers. Other in-built sensors provide real-time footage of the surrounding which helps in parking. The global in-car infotainment market is banking majorly on such benefits to attain robust growth during the forecast period (2018-2023), asserts Market Research Future (MRFR). The detailed report published by MRFR has its accent on segmental analysis and factors that can steer the market to prosperity in the coming years. Among the recent developments, integration of artificial intelligence to guide driver with voice command is gaining traction. At the same time, these cars can set up an inter-connection via the internet which would provide more information and lessen the traffic congestion. In addition, this can enhance the security of the drivers.

Despite so many advantages, the in-car infotainment market can expect some whistle stops due to government regulations. Entertainment in the car can distract the driver causing accidents which can raise security concerns. But the latest upgrades in other associated features can now ensure driver safety.

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Segmentation:

The in-car infotainment market can be segmented by component, vehicle type, connectivity, and installation.

Based on the component, the in-car infotainment market can be segmented into hardware and software. The hardware segment is further segmented into display units and audio units.

By vehicle type, the in-car infotainment market is segmented into passenger cars, light commercial vehicles, and heavy commercial vehicles.

Connectivity-wise, the in-car infotainment market includes vehicle-to-vehicle (V2V), mobile and voice control.

Based on installation, the in-car infotainment market comprises original equipment manufacturer (OEM) and aftermarket.

Regional Analysis:

Region-specific analysis of the in-car infotainment market can be segmented into North America, Asia Pacific (APAC), Europe, and the Rest-of-the-World (RoW).

Europe is in charge of the global market. The automobile sector is integrating the in-car infotainment to meet the growing demand for such in luxury cars. In addition, the European Union has made telematics control mandatory in primarily passenger cars which can trigger the growth of in-car infotainment market in Europe.

North America is also expected to register tremendous growth during the forecast period. High investment capacity of the region has led people here to go for the latest technologies, and that can support the regional in-car infotainment market. At the same time, collaborations such as Ford’s with Amazon to better infotainment quality and the presence of General Motors, and Apple in this segment are quite promising.

The APAC market is expected to become the fastest growing market over the review period. Rising disposable income can boost the market significantly. At the same time, global automobile manufacturers extending their business to this region can be seen as a prospect for the regional market.

Competitive Analysis:

Prominent players in the in-car infotainment market are Panasonic Corporation (Japan), Ford Motor (US), Delphi Automotive (UK), General Motors Company (US), Volkswagen Group (Germany), Denso Corporation (Japan), Fujitsu Ten Limited (Japan), Harman International Industries (US), Visteon Corporation (U.S.), BMW (Germany), Apple Inc (US), and others.

In May 2018 technology giants Intel and Google in collaboration with automobile giant Volvo Cars launched the latest Android (P) OS (Operating System), that would run Google applications, and Intel will be powering Volvo's next-gen in-car infotainment systems.

In 2018, Mercedes-Benz launched their MBUX system which can work on voice command and is flexible with Apple’s Siri and Amazon’s Alexa. At the same time, it can learn over time and comes with two giant screens. It can be operated by the touch-based controller or simple touch on the screen.
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Tags automotive infotainment systems market
Last Updated March 11, 2020