App analytics software helps drive personalized and customer-focused marketing and monitors the performance of desktop, mobile, and other device applications. Organizations use this software to make better-informed and more data-driven decisions. The infusion of new data-driven insights helps companies improve their product, marketing, and overall profitability. App analytics help companies to unlock new growth opportunities.

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Increase in inclination of enterprises toward mobile-based advertising, growth in number of mobile & web apps, and rise in investment in the analytics technology are the factors that drive the growth of the market. However, availability of open source alternatives and non-uniformity of data act as major deterrents to the market growth. Furthermore, major shift toward customer-focused marketing is believed to create significant demand for the app analytics market. Besides, increase in focus on higher ROI and growth in trend of bring-your-own-devices (BYOD) provide opportunities for the growth of the market.

The global app analytics market is segmented based on component, type, deployment mode, applications, industry verticals, and regions. In terms of component, the market is categorized into software and service. Based on type, it is divided into mobile app analytics and web app analytics. Based on deployment mode, it is bifurcated into cloud and on premise. Based on application, it is classified into marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. In terms of industry vertical, the market is classified into gaming, entertainment, social media, IT & telecom, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global app analytics market is dominated by Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

Key Benefits for App Analytics Market:

    The study provides an in-depth analysis of the global app analytics market and current & future trends to elucidate the imminent investment pockets.
    Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.
    Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global app analytics industry.
    The quantitative analysis of the global app analytics market from 2017 to 2025 is provided to determine the market potential.

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App Analytics Key Market Segments:

By Component

    Software
    Service

By Type

    Mobile App Analytics
    Web App Analytics

By Deployment Mode

    On premise
    Cloud

By Application

    Marketing Analytics
    Performance Analytics
    In-App Analytics
    Revenue Analytics
    Others

By Industry Vertical

    Gaming
    Entertainment
    Social Media
    IT & Telecom
    Health & Fitness
    Travel & Hospitality
    Retail & E-Commerce
    Education & Learning
    BFSI
    Others

By Region

    North America
        U.S.
        Canada
    Europe
        UK
        Germany
        France
        Rest of Europe
    Asia-Pacific
        China
        India
        Japan
        South Korea
        Rest of APAC
    LAMEA
        Latin America
        Middle East
        Africa

Key Market Players

    Adobe
    Appsee
    IBM Corporation
    Countly
    Mixpanel
    Localytics
    App Annie
    Appdynamics
    Appsflyer
    Clevertap

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