Market Overview
Global Sugar-Free Chewing Gum Market size is projected to be USD 13,548.3 Million by 2027 at a CAGR of 5.2% between 2020 and 2027. According to the US Food and Drug Administration, chewing gum can be labeled as “sugar-free” if it contains less than 0.5 g of sugars per serving. In place of sugar, high-intensity sweeteners such as acesulfame-K, aspartame, neotame, saccharin, sucralose, or stevia are used to sweeten gum. Gum may also be sweetened with sugar alcohols such as erythritol, isomalt, maltitol, mannitol, sorbitol, or xylitol. The consumption of sugar-free confectionery is gaining acceptance among consumers. The high consumption of sugar has been found to adversely affect consumer’s health. A substantial amount of sugar consumption over a long-term period leads to a higher risk of obesity and diabetes. Moreover, the high consumption of sugar also increases the chances of cardiovascular diseases. So, the growing chances of obesity and diabetes from sugar-based chewing gum have influenced the consumers to incline toward sugar-free chewing gum. Also, the rising concerns for dental health are highly boosting the sales of sugar-free chewing gum market.
Key Players
• The Hershey Company (US)
• Perfetti Van Melle Group B.V. (Italy)
• Mondelēz International, Inc (US)
• Lotte Corporation (Japan)
• The PUR Company Inc. (Canada)
• Mars Incorporated (US)
• Health Made Easy Group (UK)
• Ferndale Confectionery Pty Ltd (Australia)
• Ferrero SpA (Italy)
• Verve, Inc. (US)
• Kraft Foods Inc (US)
• Haribo GmbH & Co. Kg (Germany)
• The Wm. Wrigley Jr. Company (US)
• Topps Company Inc. (US)
• Simply Gum Inc. (US)

Market Segmentation
Rising Demand for Natural Flavors in Sugar-Free Chewing Gum: The demand for products containing natural flavors is on the rise owing to the side effects associated with artificial flavors. The same is the case in sugar-free chewing gum, wherein consumers are highly inclined toward gum with natural flavors. The mint flavor is the widely consumed flavor among all, followed by bubble gum flavor. However, the fruit flavor is expected to grow at the highest rate during the review period. The continuous launch of sugar-free chewing gum in innovative natural flavors is projected to boost the market growth.
Online Distribution Channels Gaining Popularity Across the Globe: The non-store-based/online segment is projected to register a higher growth rate during the forecast period. Manufacturers of sugar-free chewing gum are highly inclined toward non-store-based distribution channels for the sales of their products. They are investing in creating their online shopping website or partnership with major online channels for the distribution of their products. Companies are opting for online distribution platforms as they extend their consumer reach.
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