Google CEO Sundar Pichai announced the arrival of the new Artificial Intelligence (AI) chip, a unique computer processor which is designed to perform for Machine Learning- a method responsible for Google’s success on voice recognition, text translations and search rankings.

The announcement was made at its annual developer conference. Unlike the previous chip, which Google kept for its internal AI needs, it will now sell the chip through its new cloud service. Shifting its focus from mobile software, this year’s annual conference has stressed on Google’s efforts to develop the search giant into an AI-first company.

In an effort to make money beyond digital advertising, Google sees its new AI chip as vital for success in the cloud.

To gain in the public cloud market, Google is leaning on its AI prowess and has revealed its own new web portal housing all of the company’s efforts.

“The field is rapidly evolving, for us, it’s very important to advance machine learning for our own purposes and to be the best cloud,” Urs Holzle, Google veteran technical chief, said.

Holzle has further added that this move is not a direct rivalry with Nvidia’s Volta chips as they are designed to perform for general purpose tasks while Google focuses only on machine learning.