Global Smartphone Market Research Report: By Type (Media-Centric (Music, navigation, Gaming, Camera), Entry Level, Performance), By Input Device (Touchscreen, Keypad), By Operating System (Android, iOS, Windows), By Distribution Channel (OEM, Retailers, e-Commerce) - Forecast till 2025
Smartphone Market Highlights 
The global smartphone market size is expected to grow from USD 520.3 billion in 2018 to USD 2297.8 billion by 2025, at a CAGR of 16.4% during the forecast period. Increasing use of the Internet and the disposable income in developing regions is expected to drive the smartphone market during the forecast period.
By type, the smartphone market has been segmented into media-centric smartphones, entry-level smartphones, and performance smartphones. The media-centric smartphone segment has been sub-segmented into music smartphones, navigation smartphones, gaming smartphones, and camera smartphones.
By operating system, the market has been segmented into Android, iOS, and Windows.
By distribution channel, the smartphone market has been segmented into OEM, retailer, and e-commerce.
By input device, the smartphone market has been segmented into touch screen and keypad.
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Regional Analysis
The geographical analysis of the smartphone market has been studied for North America, Europe, Asia-Pacific, and the rest of the world.
Asia-Pacific is expected to dominate the smartphone market during the forecast period. The market in Asia-Pacific has been segmented into China, Japan, India, South Korea, and the rest of Asia-Pacific. Growing population, rich presence of telecom companies, presence of global mobile manufacturers such as Samsung Electronics Co. Ltd, Xiaomi Corporation, and Sony Corporation among others are expected to drive the smartphone market in Asia-Pacific.
The market in North America is expected to witness the highest CAGR during the forecast period. In North-America, Google LLC, Apple Inc., Microsoft Corporation, and CAT are expected to drive the smartphone market.
In terms of market size, Europe is expected to hold the third-largest share in the smartphone market. The European market has been divided into the UK, Germany, France, and the rest of Europe. The UK is the leading country-level market, whereas the market in Germany is expected to register the highest growth rate during the forecast period.
The rest of the world includes South America, the Middle East, and Africa. Among these, the market in the Middle East is expected to register the highest CAGR during the forecast period due to the increasing demand for luxury smartphones.
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Key players
The prominent players in the smartphone market are Samsung Electronics Co. Ltd (South Korea), Apple Inc. (US), Google LLC (US), Xiaomi Corporation (China), Lenovo Group Limited (China), OnePlus Technology Co., Ltd (China), Microsoft Corporation (US),Nokia Corporation (Finland), Huawei Technologies Co. Ltd (China), Guangdong OPPO Mobile Telecommunications Corp., Ltd (China), Vivo Communication Technology Co. Ltd (China), HTC Corporation (Taiwan), Sony Corporation (Japan), ZTE Corporation (China), LG Electronics Inc. (South Korea), and Panasonic Corporation (Japan) among others.
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