The future looks good.

Despite the bleakness, we see at the moment. Or…may be, to some extent, because of it.

India is all set to exhibit a very organic and real boom in the eCommerce space in the next 5-7 years.

Tier-II and Tier-III cities will propel this boom, ably supported by public policy and private investment to fuel the adoption of the internet, smartphones, and digital wallets. PwC’s report, ‘Propelling India towards global leadership in eCommerce,’ highlights that the Indian eCommerce market will exceed 100 billion USD by 2022.

That is huge!

‘Retail & E-commerce. Shaping New India’s Economy’, a report by Invest India, National Investment Promotion and Facilitation Agency illustrates that by 2025, internet penetration is likely to reach 55% or more of the entire population of the sub-continent. And the number of online shoppers is estimated to multiply from the current 15% to 50% of the online population by 2026.

Interestingly, this next set of eCommerce users in India, coming from the semi-urban and rural societies, will be very different from those today.

With newfound purchasing power and generations of unmet aspirations, coupled with attractive avenues for consuming glocal products and services, today’s business assumptions, strategies, and technology will not suffice in the fast arriving tomorrow.

Paradigms will break.

Stereotypes will shatter.

And newer opportunities will manifest themselves in manifold ways.

Retailers in India and abroad, looking to co-write this Indian growth story will need to be mindful of various ecommerce solutions along with the softer aspects of this new Indian online shopper.

We’ll also take a more in-depth look at everything from demographic changes to the social-economic impact of the COVID pandemic.

…and, of course, the not-so-silently spreading digital footprint in this multi-lingual, multi-ethnic, multi-cultural phenomenon that we call Bharat.

Factors Spurring India’s Ecommerce Growth Story
• Young and ambitious
• Online via Smartphones
• The COVID effect
• Have money will spend

How Brands Can Stay Ready for the Next Wave of E-commerce in India
• Social Commerce
• Personalization
• Assisted Shopping
• Omnichannel Experiences
• Artificial Intelligence (AI) and Augmented Reality (AR)
• Direct-to-Consumer
• Mobile First
• Last Mile Deliveries

For more detailed insights visit https://www.capillarytech.com/blog/capillary/ecommerce/india-ecommerce/